Automatically publish high-quality technical content virtually anywhere.

This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.

Photoshop has an abundance of helpful shortcuts and hidden tricks that allow designers to get more done in less time. Attending this energetic, fun, and fast-paced session will leave you smacking your forehead and saying "I wish I'd known that years ago!" This session will reveal as many tips and techniques to boost your productivity as can be packed into 60 minutes. In this session, Michael Ninness, Senior VP of Product and Content, lynda.com, will cover:+ The top 20 power shortcuts every Photoshop user MUST know.+ Easy techniques for correcting color and tone and recovering image detail.+ Automating certain tasks — without recording Actions!+ Optimization tips for smaller and more efficient web graphics.

Discover how digital formats such as PDF, EPUB, DPS, and HTML let you bring documents to life in exciting new ways on a multitude of new devices. Come hear about the types of digital content that can be created from InDesign, and discover some great tips on how to use that interactivity to engage your customers. In this session, you'll learn:• All the digital formats you can create in InDesign• The different capabilities and uses for each of these formats• How to choose the best format for your next project• Tricks and tips for making the most engaging digital content

Gain an understanding of how to extend Adobe Digital Publishing Suite to meet your business needs. The following topics will be covered:• Direct entitlement: The ability to integrate with your own authentication and subscription systems is a powerful feature of the Adobe Digital Publishing Suite. This session will cover the Direct Entitlement APIs, which can be used to integrate your own subscription and authentication system. The APIs will be explained with help of a sample implementation, which is also available for attendees after the session. • Application customization through custom storefronts: Digital Publishing Suite viewers can be customized to create a full HTML-based store and library experience. Learn about the available APIs and how they can be used. • Custom push notifications: Understand the workings of push notification when used with Digital Publishing Suite to serve content and announcements within applications through integration with third-party providers.

Learn how to best familiarize your clients on the importance of responsive web design. While the advantages of responsive design may be clear to you, many of your clients are probably still unfamiliar with the concept. We'll show you how to gently educate them about this important aspect of modern design.During this session we will provide the information you need to: • Inform your clients about the driving force behind responsive web design• Provide them a better understanding of how digital content is consumed today• Convince your clients that they should be thinking about responsive web design from the beginning (and what consequences may result from not doing so)

Learn how to use Adobe Creative Suite and Creative Cloud along with Adobe's enterprise content management solution, Adobe CQ, to design for the enterprise. Enterprise doesn't need to be scary for web designers, conjuring up images of ugly websites, greenscreens, and complex CRM systems. Over the years, these systems have changed, and many have moved to web-based solutions. In this session, you'll learn:• The basics of Adobe CQ and Adobe's ECM solution• How to work with Creative Suite tools to develop and edit assets for use with Adobe CQ and Adobe CQ Digital Asset Management (DAM)• How to utilize the creative workflow, leverage Adobe Creative Cloud, and create and edit assets stored in CQ DAM

Come learn best practices and tools for gauging performance and optimizing your PhoneGap apps. Because PhoneGap runs on a variety of devices, it's important to test and optimize your content to ensure a quality user experience.This session will teach you how to:• Do a performance test on PhoneGap user interfaces• Identify bottlenecks in your application• Address common performance issues

Join Adobe Evangelist Paul Trani for a comprehensive tour of Adobe Creative Cloud. He'll cover what it is, what it does, and all the tools and features that make it so powerful. You'll even see some just-added content. Whether you're a manager, designer, developer, digital artist, or video professional, there's something in Creative Cloud that can help you. Trani will demonstrate:• How to sync, store, and share files• How to access and update all the apps available• Some of the lesser known tools that can really help your projects

Learn how to define, gather, and manage real content so your designs better reflect the intent of your product or message. This talk answers some of the most challenging questions about content management and introduces relevant new thoughts from Adobe.Join Alex Morris, Adobe senior product manager, for a discussion on: • Why content should come first in any design project• How to define your content strategy• How to get your clients or customers to start caring more about their content• How to collect and manage content during design• Which tools and processes can help