Cross-channel digital marketing: Using data to drive consumer interactions

Learn how the automobile manufacturer Renault brings its brand to life on tablets through an immersive app featuring its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand - but also tells the story of how Captur went from "concept to reality."

Learn how the automobile manufacturer Renault brings its brand to life on tablets through an immersive app featuring its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand - but also tells the story of how Captur went from "concept to reality."

When working on multiple machines, it can be time-consuming to manage your presets and preferences. The sync feature in Creative Cloud applications can help. Taken from Train Simple's Illustrator Training.

Learn how to best familiarize your clients on the importance of responsive web design. While the advantages of responsive design may be clear to you, many of your clients are probably still unfamiliar with the concept. We'll show you how to gently educate them about this important aspect of modern design.During this session we will provide the information you need to: • Inform your clients about the driving force behind responsive web design• Provide them a better understanding of how digital content is consumed today• Convince your clients that they should be thinking about responsive web design from the beginning (and what consequences may result from not doing so)

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

The Renault Captur has built a brand engagement iPad app using Adobe Digital Publishing Suite. The app uses engaging slideshows, images, and video to illustrate details of the car, showcase the design process from concept to reality, and communicate its consumer lifestyle message.

Brands everywhere are wrestling with the best ways to balance the pressures of consumer expectations and business demands as they prepare to move fully into digital. John Mellor, VP of Strategy for Digital Marketing, is joined onstage by Felix Baumgartner and several trailblazers who are leading the way in digital marketing to discuss why it’s time to take theleap—and why you don’t have to do it alone.

Although Word has a loose equivalent to user variables, this features is far easier and more straight-forward in FrameMaker 11. Unlike Word, no macros or arcane program strings are required. User variables are ideal for product names, company locations, designated staff members ... anything that is likely to change in your document. Simple actions allow you to globally update not only the content of variables, but their appearance as well. You can combine this feature with conditional text control, which allows you to swiftly "show" or "hide" different sections of text, tables or entire graphics that are associated with a certain version of your documentation. This allows a single set of source files to produce multiple versions of your documentation for various customers or internal content consumers. These features can be invoked with simple keyboard shortcuts while authoring, and you can import their values and setting from one document into an entire book!

In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Join Brad Rencher, Adobe’s SVP & GM of Digital Marketing, and special guests as we illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.