For companies and brands looking to deliver visually engaging, interactive materials to their sales teams, Digital Publishing Suite provides a rapid way to make sure sales reps and employees are up-to-date, all the time. See how Sotheby's International Realty helps its member firms across the globe articulate the benefits of listing properties with the company through an interactive, privately distributed sales enablement app.

Join Stephen Gates, Vice President and Creative Director of Global Brand Design at Starwood Hotels and Resorts, and Stephen Santiago, Director of Mobile & API at Starwood Hotels and Resorts, to learn the design and development secrets behind building Starwood's mobile roadmap. See how Starwood continues to launch award-winning, multiplatform mobile apps and mobile websites.The session will cover:• How to create a successful roadmap for mobile apps and mobile websites• Techniques for getting buy-in on your mobile roadmap at your company• Design and development insights learned from creating complex iOS and Android apps for smartphones and tablets, including the creation of Starwood's pioneering state-aware UI design concept• Insights learned from Starwood's work to completely redesign its mobile websites for nine brands in nine languages

Come learn how Adobe's Innovation Pipeline team goes from just an idea to a functional prototype ready for testing with real users in a matter of weeks. During this interactive session, you'll see how Adobe is driven by innovation and as a company is constantly looking for new areas ripe for transformation. Join Devin Fernandez, principal product manager for Adobe, to: • See how Adobe identifies key marketplace opportunities• Learn how the team approaches rapid prototyping• Hear some key lessons they've learned on the pathway to product innovation• Experience some of the things they've prototyped thus far• Get a peek into where the team thinks web design is going next

Learn how social technology is transforming the shape of design and culture for more and more people, and what it can mean for you. Dylan Roscover, founder of The Experiential Company, will share insights on this growing phenomenon, the toolset he uses, and a few key techniques you can employ to stand out from the crowd creatively.In this session, you'll learn:• The effects of social technology on user and client expectations• Tools and workflows that harmonize with these new expectations• Techniques that alleviate technical stress and yield greater creativity

Aaron Draplin is a talented designer who uses his passion for found objects, art, and observation to create clean, clear visual designs.

Although Word has a loose equivalent to user variables, this features is far easier and more straight-forward in FrameMaker 11. Unlike Word, no macros or arcane program strings are required. User variables are ideal for product names, company locations, designated staff members ... anything that is likely to change in your document. Simple actions allow you to globally update not only the content of variables, but their appearance as well. You can combine this feature with conditional text control, which allows you to swiftly "show" or "hide" different sections of text, tables or entire graphics that are associated with a certain version of your documentation. This allows a single set of source files to produce multiple versions of your documentation for various customers or internal content consumers. These features can be invoked with simple keyboard shortcuts while authoring, and you can import their values and setting from one document into an entire book!

In PART THREE we highlight other companies at the festival who are aligned with Adobe's intent to support filmmakers through effective, efficient technology.

We think you'll agree that "2013 is going to be a HUGE year for Adobe Premiere Pro, Creative Cloud, and all of the Adobe video tools!"

In this video, Cathi gives a brief overview of MediaWeaver, a component of Adobe's Project Primetime, including the consumer experience it delivers, deployment options and the benefits that accrue to media sales pros today.

In this video, Cathi gives a brief overview of the new integrations between Auditude, Audience Manager and SiteCatalyst and how these integrations make possible more profitable ad decisions today.

Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud

Join Joseph R. Jones for more detail about preserving the integrity of the Adobe Access ecosystem.

Join Barry Hartman for a quick update on the latest release of Adobe Access.

Join Kevin Towes for a quick update on the latest version of Adobe Media Server.

Joran Maaswinkel, a Dutch post production professional, shares his reaction to Adobe Anywhere for video. The upcoming release of Adobe Anywhere will enable him to take his local company to new locations worldwide by removing the boundaries of time and location on his collaborative post production process.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

Working on social media campaigns across a global company can be complicated. Adobe Social helps social media marketers create a worldwide structure with a local focus.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

So many of us are on social networks, following our favorite brands and companies. We know what we get out of it (offers, coupons and news), but what do the companies get out of it? Adobe Social can help prove the value of social media.

Join Todd Greenbaum for a quick overview on Adobe Pass Version 2, including details on some large recent events enabled by Adobe Pass, including the London Games.

Steve Allison walks through the digital Olympics experiences provided by the BBC to their viewers, powered by Adobe's Project Primetime.

In this conversation on innovation, Kevin Lynch talks to Stephen Elop, President & CEO of Nokia Corporation. Stephen and Kevin first worked together at Macromedia, where Stephen became CEO, and then later when Macromedia became part of Adobe.

Erin McNamee comments on the challenges for her clientele, which are primarily internal support staff. She also foresees the inevitable "move to mobile" for most companies, and praises Adobe products which offer google analytics to actually track which portions of your content your customers are returning to

Join Cathi Kwon, the Senior Product Manager for Publisher Monetization as she talks about how Adobe has integrated Auditude (its new video ad management platform) into the rest of its video delivery technology.

Join Ashley Still, the Director of Product Management for Video Solutions at Adobe as she shows you a new piece of software called “Primetime Simulcast” which allows you to bring television content to devices.

Check in with Todd Greenbaum for this overview of Adobe Pass and how it enables more of the content consumers crave to come online.

Dick’s Sporting Goods released 2012 Football, its first Digital Publishing Suite app on the iPad. Dick’s Sporting Goods is a Fortune 500 company and one of the largest sporting goods stores in the world. Its app is a retail catalog devoted to football cleats, equipment and apparel, designed to ease the gear research and purchasing process for its football customers. Watch the video to see how it uses interactive features in Digital Publishing Suite to create a great shopping experience.

Many of the world’s biggest movies, TV shows and are shot on the RED cameras. Take a visit to CampRED where students as young as 9 years old experience how to shoot and edit with RED footage using an Adobe workflow.

Click here for more information about Camp RED

Ted Schilowitz discusses his use of RED with Adobe Premiere Pro. Learn how native editing of RED files speed the post-production process.

Roland is a leading music equipment company that has created an engaging digital publication for its readers. It brings the sound of its equipment to life in the Roland Users Group app, which is distributed internationally in several languages. Using interactive overlays in Digital Publishing Suite, Roland lets readers sample the equipment before heading into the shop.

Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Adobe Digital Publishing Suite features Fast Company, a well designed publication that, for its inaugural iPad issue, features the top 50 most innovative companies. Watch the video to see a few samples of interactivity, social sharing, and quizzes.

Russell Brown shows you how to combine three different exposures into one image using blend modes in Photoshop CS5.

JoongAng m&b, publisher of Korean InStyle magazine, is one of the first Korean publishers to adopt Adobe Digital Publishing Suite. Its creative workflow is now 33% faster than when they worked with third party developers, and it allows their InDesign users greater control over the quality and branding of the magazine. In addition, advertising companies can preview ads through Adobe Content Viewer and receive immediate feedback on ad effectiveness upon publication.

Learn how to efficiently deliver rich and scalable mobile applications across a range of devices in this session geared toward enterprise developers. Adobe AIR, Flash Builder, and Flex provide the tools to build sophisticated enterprise apps for the latest smartphones and tablets, opening up a new frontier for companies looking to fully mobilize their workforce.

Take a look at and get inspired by WebFilings, the largest enterprise application on Google App Engine, as the developers talk about how they used Flex, BlazeDS, and the cloud to create an innovative, new approach to solving an old problem. Their powerful, collaborative, cloud-based product and compelling user interface are rapidly attracting new business from Fortune 100 companies.

Discover the principles of design that can lead to the creation of visually compelling cross-platform applications. ThRead is a collaborative project between Adobe and renowned design company Method. It is a unique reader application that allows the simultaneous consumption and organization of information, created using the newest mobile development features in the Adobe Flex SDK. We'll take you through some collaborative processes that worked for us throughout design and development.

Take a deep dive with us into the architecture behind a successful mobile video deployment, highlighting how the rapid growth of smartphones and tablets is unlocking new opportunities for companies to reach millions of of users. This session will cover the Flex mobile framework, encoding, the video player architecture, monetization, authentication, delivery, protection, and tracking. It will provide best practices to optimize for different hardware platforms, screen sizes, and network conditions with a single codebase and provide an outlook for future trends and technologies.

Join the Adobe Video Solutions product management team to learn more about the key technologies used to deliver high-quality and fault-tolerant live and on-demand video experiences, and see some eye-popping demonstrations from broadcasters using the technologies today. During this session, you'll learn about Adobe Flash Media Server with HTTP streaming, Flash Player and Adobe AIR for desktop and devices, HTML5, Open Source Media Framework, Adobe Flash Access, Adobe Pass for TV Everywhere, and how companies have put these technologies together to deliver some of the largest video events on the planet.

Learn about the next wave in digital publishing: how corporate publishers are taking advantage of highly designed, immersive reading experiences. See how corporate publishers are using digital publications on tablet devices to extend their brand and engage their audiences through real-world examples and case studies. Hear from leading companies how digital customer publications, marketing collateral, retail catalogs, event guides, annual reports, and other documents are already being used to engage users with extended information.

Hear a discussion of how immediate and direct contact with an in-house team leads to a greater understanding of company culture and values reflected within the framework of a company's digital designs. A medium-size international enterprise typically outsources to smaller agencies that specialize in Internet marketing, design, and development. By bringing that type of talent in house, an enterprise can communicate its marketing strategies and messages with greater speed to market and more collective creative control.

Come learn about the new Adobe SocialAnalytics product, how it works, and how it can be used to optimize your company's brand and digital content. SocialAnalytics is part of the Adobe Online Marketing Suite and is geared for enterprise application.

This is the second in a series of discussions about innovation, this time with Adobe CEO Shantanu Narayen. Shantanu has been with Adobe for 12 years, and prior to joining Adobe was co-founder of a startup focused on digital photo sharing; developed desktop and collaboration products at Silicon Graphics; and held various senior management positions at Apple.

With his long time business partner Chuck Geschke, John was co-founder of Adobe, inventor of PostScript, and recipient of the National Medal of Technology and Innovation, one of the nation’s highest honors bestowed on scientists, engineers and inventors. John and Chuck also were recently awarded the Marconi Prize, considered the highest honor specifically for contributions to information science and communications.

Join Jim Guerard, vice president and general manager of Professional Video, as he discusses the massive shifts happening in the industry today, how Adobe is responding through rapid innovation, and the company's pillars of focus moving forward.

Compared to other industries, the frustration is higher, and the consequences greater.

Adobe’s Kevin Lynch interviews Tim O’Reilly, founder & CEO of O’Reilly Media, on the topic of innovation. O'Reilly Media, a computer book publisher, also hosts technology conferences, including the O'Reilly Open Source Convention, and the Web 2.0 Summit.

With the explosive adoption of connected devices and growing consumer demand for richer Internet content, content publishers today face greater challenges than ever to deliver consistent branded experiences across different browsers, operating systems, and devices. Watch this NAB session to see why leading companies such as EPIX and CNET choose the Flash Platform as the most efficient way to create, optimize and deliver high-quality online video experiences consistently across a variety of desktop, smartphones, tablets, and smart TVs.

Todd Greenbaum, Senior Product Manager Adobe Pass, shows how Adobe’s newest hosted service, Adobe Pass, allows Pay TV companies as well as programmers to bring “TV Everywhere” to their customers across virtually any device.

How are companies in China and Japan dealing with the boom in online marketing, social media and e-retail? Alex Barron of VCC, an Adobe Omniture partner, shares his experiences.

Danny Winokur, VP at Adobe, discusses Flash Player 10.2 including Stage Video and performance updates, as well as upcoming 3D functionality.

David Wadhwani, SVP at Adobe, discusses Flash Player and AIR momentum, including latest adoption numbers and where the Flash Platform will be in 2011.

David Wadhwani, SVP at Adobe, discusses how enterprise publishers are adopting the Adobe Digital Publishing Suite for Android tablets.

Palladium uses the real-time, online meeting capabilities in Adobe Connect to train clients on how to use the company's analytic and planning tools.

Learn how to deploy high-quality video for your enterprise with Flash Media Server. Come listen to enterprise teams from other companies discuss how they are streaming video to customers and offering an exceptional experience for their employees that won't bog down the network. You'll also get a sneak peak at Adobe's new video management solution.

Come see the best rich media campaigns of 2010. Learn how they made that game ad tilt your HTML page or drive a car from an animated banner into a video ad. This session will feature companies that pioneer innovative uses of Adobe Flash and its interface with the HTML page to deliver outstanding campaign performance for their clients. Speakers from Doubleclick, EyeWonder, Greystripe, MediaMind, Medialets, PointRoll, and Sprout are scheduled to present.

Join the team at JibJab Media for a fast-paced session highlighting their workflows using Adobe tools. A web-based content company, JibJab Media has broken new creative ground with hilarious satirical animations. The team has also pioneered "Starring You" productions, which combine free and paid content models in novel — and successful — ways. Hear how they combine tools from Adobe Creative Suite — including Flash Professional, After Effects, and Photoshop — with the Flex framework and Flash Builder to build robust applications that are available on a wide variety of devices.

Learn about one company’s migration from Java thick client applications to rich Internet applications for powering their government customer's mission-critical workflow. This session will explore migrating complex enterprise applications from Java to Flex as well as building and deploying some of the most high-profile applications in ongoing military operations around the world today using Adobe RIA technologies. You'll find out how Intelligent Software Solutions has developed and deployed a large enterprise RIA system to support the ability to measure the success of stabilization and reconstruction in Iraq and Afghanistan.

See how the designers and developers at Rain, a company that delivers comprehensive solutions for advanced web application development and interactive media, incorporate Adobe Flash Catalyst into their prototyping process for building large applications and websites. Learn how they use Flash Catalyst as the bridge between their designers and developers, letting each group focus on what they do best, and to help visually sell their applications to their clients' senior management.

Join Julieanne Kost, Adobe digital imaging evangelist and one of Fast Company's Top 100 Most Creative People in Business of 2009, in this exciting session as she demonstrates Adobe Photoshop CS5 and Lightroom 3. Take a tour through Lightroom to see how it can help you manage volumes of images and enhance and stylize them to communicate your message. Also learn how to move seamlessly between Photoshop and Lightroom. She'll provide critical tips and techniques used by leading photographers for perfecting images. Both designers and photographers, from novices to experts in digital imaging, have something to gain from this session.

Learn how to build amazing applications for DROID by Motorola devices powered by Adobe AIR and Android. This session will show you how to take advantage of powerful device features using ActionScript APIs and make your application shine on this line of devices. We'll cover valuable, timesaving coding techniques and show a demo using one of the devices and Flash Professional. DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license.

Adobe principal scientist NJ Jaramillo walks us through the birth and development of Brackets, a new open source code editor for HTML, CSS and JavaScript built with HTML, CSS and JavaScript.

Rob Tarkoff (SVP, Adobe) and Erik Hansen (CEO, Day Software) discuss the value of the acquisition to enterprise customers

Rob Tarkoff shares his perspective on the recent SAP-Sybase acquisition and the mobile opportunity for the enterprise

David Hassoun of RealEyes Media talks about how he used the Open Source Media Framework to create a great media player for an innovative media management and publishing company, MobileRider.

Adobe previews BlackBerry app development and designer/developer workflows at the Blackberry Developer Conference, and Serge Jespers follows up with attendees to get reactions.

Rob Tarkoff reports back on his recent trip to Davos, Switzerland for the World Economic Forum.

This overview video showcases Adobe's vision for enabling individuals and companies author, deliver and monetize content across screens and audiences.

Learn why heads of companies, corporations, and start-ups want (and need) Flash applications, but may not recognize it. Explore how to speak their language, capture and keep their attention, influence their decisions, and ultimately win them over. This se

Dive into a discussion of the business models that are available to open source and learn how you can build off the core open technologies from companies like Adobe. Understand the impact the choice of license can have on your risks and rewards.

Andreas Pfeiffer, founding director of Pfeiffer Consulting, talks about the benchmark tests his company did comparing Adobe CS3 to CS4.

Desiree interviews Bill Hunt from GlobalStrategies International about how Adobe has worked with his company to make Flash search engine friendly, and how they are using SXSW to promote this.

Discover how brand application company Teknision used Adobe AIR to improve and expand users desktop experience of the Finetune music service.

This session looks at how a large Class 1 transportation company leveraged jQuery to develop a client-side framework for building 80+ internal and customer-facing applications.

This session demonstrates how to manipulate the look and feel of Ext to integrate seamlessly with your application or company's style guide.

Join Lee Brimelow as he discusses how Adobe AIR allows companies to extend their branding to the desktop, where they can have a persistent connection to their users.

Join Robert Reinhardt as he discusses how engagement — the deep connection companies build with their customers over time — is fast becoming a key business imperative for companies seeking a competitive edge.

Join Brian Mantuano and learn some of the techniques that Business Objects, an SAP company, uses to develop large-scale applications based on Flex technology.

Join members of a small Adobe internal team, Ron Nagy and Venkatesh Yadav as they share how they used Adobe AIR to build and deploy the company's most successful internal application, the employee directory.

Join Ron Rogowski as he speaks about how Engagement - the deep connection companies build with their customers over time- is fast becoming a key business imperative for companies seeking a competitive edge.

Join Dave McAllister, Dave Story, Ryan Stewart, Matt Asay and David Wadhwani as they share ideas about adopting open source technology and releasing technology as open source are important strategic decisions for any company.

A ship plan compliance company in Rotterdam, the Netherlands has used Adobe Acrobat to eliminate errors and streamline their review processes.

The leading Insurance company in Germany automated their sales estimate process using Adobe Acrobat - increasing accuracy of quotes and decreasing customer enrollment cycle times.

Discover how brand application company Teknision used Adobe AIR to improve and expand users desktop experience of the Finetune music service.

Meet Jon: pro skater, graphic designer, web designer, skate designer, and company owner. Is there anything he doesn't do? Oh, and he runs it all out of his basement studio using Adobe CS3.

Duane visits Business Objects, an SAP company, and finds out their strategy WRT Flex and AIR including developer work. Duane shows how to code up a Flex Chart in under 4 minutes with code samples.

Go inside GPS systems company, Garmin International, and see how they redesigned and enriched their corporate website and created interactive retail kiosks.

Find out how playfulness drives design for interactive branding company, Juxt, who shows their character-based online consumer experience that includes a game for kids.

This Zoom In Online episode of Designing Minds features a panel discussion at the Art Directors Club Young Guns series, exploring the question: does company size matter?