Mark Phibbs from Adobe and Liz Miller from the CMO Council discuss the methodology behind the APAC Digital Marketing Performance Dashboard 2012 and how Asia Pacific is a unique region.

Mark Phibbs from Adobe and Liz Miller from the CMO Council reveals the Dashboard and results of the APAC Digital Marketing Performance Dashboard 2012.

Mark Phibbs from Adobe and Liz Miller from the CMO Council talk about the methodology behind the research as well as how APAC is a unique region for Digital Marketers.

Mark Phibbs from Adobe and Liz Miller from the CMO Council talk about three key findings of the APAC Digital Marketing Performance Dashboard 2012.

CMO.com’s roving chief marketer, Steve Cook, caught up with Jez Frampton, Global CEO of Interbrand, at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steven Cook, caught up with Patrick Dolan, Executive Vice President & Chief Operating Officer of IAB, and Rob Rasko of 614 Group at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steven Cook, caught up with IAB's Peter Minnium, Head of Digital Brand Initiatives, and David Doty, Executive Vice President & Chief Marketing Officer at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steve Cook, caught up with the Mobile Marketing Association’s managing director, NA, Michael Becker at the recent Advertising Week Experience in New York City. Here’s what transpired.

Kevin Cochrane, Day Software

When Bernie wants to "sex up" the Betty Cakes concepts to facilitate his conquest of their CMO, Dave and Rick surprisingly discover that their own shortcomings aren't the biggest challenge.