Learn how to test, measure, and optimize the online shopping experience for your e-commerce projects. Join Adobe Business Catalyst partner dashbee to glean best practices based on real-world use cases. Join Karim Ardalan, founder of dashbee, to:• Learn how to identify fallout points and areas for improvement during the purchase experience• Hear best practices for optimizing and measuring the impact of changes to your checkout process• See real-world case studies of these practices in action

Learn how you can increase your web design business through building, marketing, selling, and supporting websites with Business Catalyst, the all-in-one web hosting platform from Adobe. Brent Weaver of HotPress Web and BC Gurus has used Business Catalyst as a core offering to more than double revenues. He will explore three key strategies you can use to attract a constant pipeline of new clients and generate recurring profits. This is a session for anyone who runs or works in a modern web design agency, with clients running small to medium businesses.

Learn how to integrate monetization capabilities into your content, and hear what Adobe is doing to help you maximize revenue. The session will cover pain points, current capabilities, and upcoming plans around monetization and payments. We will provide a walkthrough of the sign-up, integration, and publishing process for the "try and buy" business model as well as review a case study.

Learn from the experts at SimpleFlame about building fully customized, beautiful websites hosted on the new Adobe Business Catalyst platform. Business Catalyst is a hosted application that works tightly with Adobe Dreamweaver and replaces five-plus tools with one central platform for web designers. Using this unified platform with no back-end coding, you can build everything from amazing websites to powerful online stores. Representatives from SimpleFlame will share their experience in building more than 200 custom websites with Business Catalyst, revealing tips and tricks they've learned along the way.

See how Go Accommodation has used BC's Web Apps feature to build a searchable database of accommodation listings - all without back end programming.

Art Needlepoint is a great example of an online business that's geared up for marketing. We'll show you how they've used BC's email marketing features to complement their eCommerce initiatives and generate increased revenues.

World Vision Gifts Ireland is a great example of a powerful Online Store built with Business Catalyst. You'll see how they've used BC's built in features and extended them even further via our handy APIs.

Take a tour through the Chophouse, an Australian restaurant that uses Business Catalyst to streamline their reservations process with a custom Web Form built with Business Catalyst.

Take a tour through Mondo Zen, a beautiful online business running on Business Catalyst with secure areas, member sign up forms and excellent use of several BC modules.