110 Degrees is a short feature about father whom encounters a small accident at work, which reminds him of a dramatic childhood incident. The short feature was inspired by a new broadcast and true events.

110 Degrees is a short feature about father whom encounters a small accident at work, which reminds him of a dramatic childhood incident. The short feature was inspired by a new broadcast and true events.

Adobe team members and clients discuss Project Primetime, a unified video platform that helps you achieve broadcast audience reach, lower operating costs, and boost revenue from ad sales. In this video learn more about the platform as well as how its addressing the needs of the marketplace.

Denis Bulichenko, CEO of Denivip talks about the pain points Broadcasters are experiencing publishing and monetizing video content for viewing on desktops and devices and how Adobe is addressing those needs.

Mike Nann, Director of Marketing & Communications at Digital Rapids, talks about the changing marketplace for digital video content on desktops and devices and how Adobe's vision for the future is addressing broadcasters' needs.

Marc Schwellenbach, Supervisor of Post Production at Grundy UFA, Germany's leading producer of daily drama, discusses why Grundy believes that Adobe is the premiere partner to provide reliable, integrated tools that answer the needs of demanding television broadcast workflows.

Sienna Chief Technical Officer, Mark Gilbert, talks about how the collaboration between Sienna & Adobe offers broadcasters a serious cross-platform solution for news and sports creating seamless, efficient workflows.

Adobe Anywhere for video allows video teams to collaborate and access shared media across standard networks virtually anywhere they have internet connectivity. Product Manager Michael Coleman and Worldwide Evangelist Jason Levine demonstrate how Adobe Anywhere helps video teams work together and create more efficiently than ever before possible.

Join the Adobe Video Solutions product management team to learn more about the key technologies used to deliver high-quality and fault-tolerant live and on-demand video experiences, and see some eye-popping demonstrations from broadcasters using the technologies today. During this session, you'll learn about Adobe Flash Media Server with HTTP streaming, Flash Player and Adobe AIR for desktop and devices, HTML5, Open Source Media Framework, Adobe Flash Access, Adobe Pass for TV Everywhere, and how companies have put these technologies together to deliver some of the largest video events on the planet.

Join Rob Roskin, manager of video delivery for MTV Networks, for a look behind the scenes at what it takes to produce world-class broadcast events like the MTV Video Music Awards and E3. Roskin will have special guest Ben Rolling from AEG Digital Media offer his own lessons from live events like "American Idol," the Grammy Awards, and MAX.