Blackmagic Design known for its high-quality, affordable DeckLink capture cards; its groundbreaking USB 3.0 and Thunderbolt technology–based video products; offers complete integration of Adobe Mercury Transmit to provide scalability and multi-format video output.

Discover how Hallmark is developing a motion design workflow for content that has multiple uses (print, interactive, web, broadcast, mobile, and so on). We’ll show how to take files that originated for print and then convert them for distribution to the web, mobile applications, Google TV, and broadcast. See how to start with HD source files and follow an "author once, distribute everywhere" model. While focusing on a single file, the session will cover a range of topics from naming conventions to output modules and file creation.

Get an overview of how Full Sail University is training the next generation of designers to communicate in every medium possible, using Adobe Master Collection software. Designing for 3D, motion graphics and video are taught alongside of traditional design topics such as color theory and branding, making understanding and evaluating workflow a critical part of the curriculum.

Get an overview of how USC—one of the leading US film schools—is teaching students best practices for animation and production using Adobe Premiere Pro, After Effects, and other Adobe tools.

Learn how Akamai's global network brings HD-quality video online at broadcast scale, while giving viewers the same experience to which they're accustomed with television. Akamai will walk through best practices for delivering HD-quality video content.

In this tutorial, Creative COW leader Aharon Rabinowitz shows you how to use AE to simulate the popular light writing effect seen in recent Sprint commercials.

Eran Stern shows you a quick and easy way to make a smoky title effect using the displacement map effect and one text layer.

Aharon Rabinowitz continues his weather replacement tutorial, and shows you how to add rain to your shot, as well as drops of water on the camera.

In this tutorial, Creative COW leader Aharon Rabinowitz shows you how to improve the look of the light writing effect covered in part 1, adding intense points of light and other improvement ideas.

In this tutorial, Creative COW leader Aharon Rabinowitz finishes his series on weather replacement and shows you how to add realistic lightning to the shot.