Rufus Deuchler, Adobe worldwide evangelist, shows how you can capture color inspiration using the new Adobe Kuler iPhone app and then sync your color theme for immediate use in Adobe Illustrator CC.

Building on the success of Ideopolis, an iPad app created for the 2011 MFA Design Thesis exhibition, MFA Design students at the School of Visual Arts now participate in a course called "Tablet Publishing: The Digital Future." Come learn more about this digital publishing course devoted to using Adobe InDesign and the Digital Publishing Suite toolset. In this session, we'll:• Show how Adobe tools allow MFA students to create and develop their own iPad magazine• Illustrate how students migrate from roles as publication designers to experience designers• Define what Digital Publishing Suite has to offer students in a higher education setting• Highlight some of the most creative ways to use Adobe tools

Join Denise Jacobs, author, speaker, web design consultant, and creativity evangelist, to explore the growing importance of storytelling in web design; how to communicate the idea of story through all aspects of a website, from content to design to user experience; and how to apply key components of great storytelling in literature to the web.Jacobs will explain how to:• Reverse engineer a project to come up with the story that the website or app needs to tell• Recognize and leverage the elements of story and their visual equivalents• Use literary storytelling elements and devices to create a compelling story• Create content coherence, illuminate the narrative, and leverage three types of user experience stories

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Untappd was able to use the power of PhoneGap to deliver a native iOS and Android app that increased daily user signups by 200% per month and check-ins from 1.5 million in 2011 to 16 million in 2012, leveraging the same code as its mobile web app. Come hear how and why PhoneGap can make such an incredible difference.The founders of Untappd will share:• Statistics about how PhoneGap accelerated user adoption• Rewards and challenges behind building with PhoneGap• Why Untappd chose to go with PhoneGap over native

Learn how to use Adobe InDesign and Adobe Digital Publishing Suite to create and deliver engaging applications on tablet devices. Leave this session with a good understanding of the workflow required to build digital issues that combine the beauty of print with the engagement of interactivity to deliver a compelling reading experience on leading tablet and smartphone devices.In this session, you will:• Get an overview of the workflow for creating apps with Digital Publishing Suite• Learn how to build an app from a collection of InDesign files• Explore the differences between Single Edition, Professional Edition, and Enterprise Edition of Digital Publishing Suite

Learn everything you need to know to design and submit an app to the Apple App Store — without writing code. If you know how to use InDesign, you'll be ready to build an iPad app after this session.In this session, you'll learn:• How to leverage your familiar InDesign skills to design an iPad app that inspires and engages• How to use the Folio Overlays panel in InDesign to add interactive overlays including hyperlinks, slide shows, audio and video, panorama, and pan and zoom to page layouts• How to use the Adaptive Design Tools in InDesign to efficiently adapt existing print layouts for the iPad• How to submit an unlimited number of apps to the Apple App Store at no additional charge as an Adobe Creative Cloud™ member.

It's easy to build an app using HTML/JavaScript/CSS and package it with PhoneGap, but some common gotchas may keep your app from getting into the app stores. Learn how to add the right UI polish and behaviors to your app to get it approved. In this session, you will:• Learn what the common pitfalls are• Look at examples of apps that were rejected• Explore the reasons for app rejection and see how the author corrected the issues

Adobe Showcase is an iPad app to help sales teams find success stories, white papers and webinars to share with their customers. Adobe Showcase is currently available internally only at Adobe. This video explains the efforts of design and development that went into the creation of the application. At the same time, it highlights some of the Adobe technology used in Showcase, including Adobe Analytics, Adobe Recomendations, Adobe Experience Manager, and Scene7.

Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.