Ashley Friedlein, Econsultancy talks to partners about the findings of their study, "The Progression of Agency Value."

Hear a discussion of how immediate and direct contact with an in-house team leads to a greater understanding of company culture and values reflected within the framework of a company's digital designs. A medium-size international enterprise typically outsources to smaller agencies that specialize in Internet marketing, design, and development. By bringing that type of talent in house, an enterprise can communicate its marketing strategies and messages with greater speed to market and more collective creative control.