Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

Join SapientNitro for a discussion on the planning, execution, and presentation of a real-time, omnichannel campaign created here at Adobe MAX. You'll learn about the customer engagement, social interaction, and on-the-fly production of a digital campaign based on the live "Adobe Throwdown" design tournament. The ever-changing digital landscape of the new agency, along with the traditional advertising mainstay of capturing the human story, will be brought together to demonstrate the future of marketing.

Learn how to easily convert your Adobe Flash technology–based ads to HTML5 using the Adobe Flash Professional Toolkit for CreateJS. Also join the discussion about upcoming trends and standards in online advertising.Cory Hudson, creative director at AOL, will walk through several real-world examples to demonstrate:• How to use the Toolkit for CreateJS for digital advertising• Selecting the appropriate workflow for your team• Steps for converting entire ads versus converting only library assets• Working directly with EaselJS• How to make HTML5 ads work within specifications geared toward devices running Adobe Flash Player • Tips and tricks that will help you in your day-to-day work

The alarmingly materialistic culture of modern society begins at childhood. Our video observes the correlation between media exposure and consumerism, explores the relationship between advertisers and children, and offers suggestions for raising a new generation free from the grips of materialism.

Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.

Levi's uses Digital Publishing Suite to advertise in Bullett magazine on iPad. The advertisements entice Bullett's hip, young audience to interact with the products and learn more about the brand. With compelling uses of scrolling frames and slideshows, readers can "shop" for Levi's products, and ultimately link out to the website to make a purchase.

Learn how Adobe Anywhere works in this short explainer video.

Adobe® Anywhere for video, Broadcast, Adobe Premiere® Pro, Prelude, After Effects®, Editing, Post Production, Video, Education, Advertising, Collaboration.

See how Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.

Steve Hammond, Director of Integration Solutions for Digital Marketing, discusses a completely new way for marketers to get their work done across Adobe Marketing Cloud has been redesigned with a new, social-enabled UI the reimagines how marketers visualize, socialize and collaborate across teams and agency partners. Thinks of the rich visualizing and sharing capabilities of a social platform like Pinterest. The ultimate goal is to create a more aligned, nimble marketing organization that can move at the speed of digital, getting to insight and action faster than ever before.

Microsoft uses Digital Publishing Suite to build interactive and captivating advertisements for Windows 8 and the Surface. Placed in Wired magazine, the advertising content fits in with the editorial designed for technophiles. In this app of the week video, see how the ads use 360 degree rotation, video, and HTML to capture and hold readers' attention.

Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud

Animated infographic with results from Adobe’s U.S. research study, The State of Online Advertising,” highlighting how marketers are missing a powerful opportunity to engage with consumers and build their brands online.

Learn how The Church of London is using Digital Publishing Suite, Single Edition to bring their portfolio and publications to life.

CMO.com’s roving chief marketer, Steve Cook, caught up with Jez Frampton, Global CEO of Interbrand, at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steven Cook, caught up with Patrick Dolan, Executive Vice President & Chief Operating Officer of IAB, and Rob Rasko of 614 Group at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steven Cook, caught up with IAB's Peter Minnium, Head of Digital Brand Initiatives, and David Doty, Executive Vice President & Chief Marketing Officer at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steve Cook, caught up with the Mobile Marketing Association’s managing director, NA, Michael Becker at the recent Advertising Week Experience in New York City. Here’s what transpired.

If Facebook users don't love ads, how should advertisers approach social media? What is the opportunity there for brands?

Marc Lewis, pioneer of London’s new school dedicated to the art of advertising, will be joined by students in a look at the school’s innovative approach to learning. Students are mentored by award winners, a three year course is squeezed into one, and the focus is on ideas and creativity over execution.

At Advertising Week 2012 we ask what advertisers can do to take advantage of the mobile revolution?

At Advertising Week 2012 we ask attendees and experts how can digital advertising be most effective?

Adobe team members and clients discuss Project Primetime, a unified video platform that helps you achieve broadcast audience reach, lower operating costs, and boost revenue from ad sales. In this video learn more about the platform as well as how its addressing the needs of the marketplace.

Mike Nann, Director of Marketing & Communications at Digital Rapids, talks about the changing marketplace for digital video content on desktops and devices and how Adobe's vision for the future is addressing broadcasters' needs.

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

This video introduces the new features available in the Digital Publishing Suite update released on August 7. There are a number of new features available through the Viewer Builder and within custom viewer applications created with this release of the tools. Take a peek at what library filters do and additional options.

Adobe updated the Digital Publishing Suite on August 7, there are a number of new features focused on sharing. This video introduces the new features including iPhone sharing, renditions for sharing, and fulfillment limit controls.

The New Yorker uses Digital Publishing Suite to drive its mobile strategy, extending its high value print assets to tablet and smartphone platforms. Digital Publishing Suite allows The New Yorker to innovate without sacrificing layout and design, providing quality that readers and advertisers expect from such a high quality brand.

On day 3, we got a chance to meet winners from both the Young Lions competition and the MOFILM competition, two award categories that we sponsored. We also got to talk to Jordan Casey, the youngest app developer in Europe! Enjoy the highlights.

Highlights from our favorite moments at Cannes Lions 2012, including our panel on data and creativity, sponsorship of the Young Lions, Creative Effectiveness, and MOFILM awards, and great conversations about creativity, Then and Now.

A conversation with Ann Lewnes, SVP of Global Marketing and Steve Plimsoll, CTO of Mindshare, on the launch of CORE, a data-driven marketing intelligence platform that empowers marketers to make informed decisions on marketing investment in real-time. The Adobe digital marketing team worked with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, to power the user interface for data visualization, modeling, data mining and reporting.

We're excited to be a sponsor at the Cannes Lions Advertising festival this year again. With a lineup of great activities throughout the week (adobe.com/go/cannes), we've got lots to share each day! Here's a recap of day 2, which included our panel, "Is data killing creativity?"

We love sponsoring the MOFILM awards and continued to be inspired by the amazing work that young filmmakers produce every year. This year's winner at the Cannes Lions festival is titled, "Save the Date." Created by Jon Doss and Austin Albany, the video helps to convey that we can all be creative and create anywhere, anytime.

Moderated by our SVP of Global Marketing, Ann Lewnes, fellow panelists Jon Vein, Linus Karlsson, and Jim Stengel shared their thoughts on how we need to strike a healthy balance between focus on data and our own gut and intuition.

We're excited to be a sponsor at the Cannes Lions Advertising festival this year again. With a lineup of great activities throughout the week (adobe.com/go/cannes), we've got lots to share each day! Here's a recap of day 1, which included the kickoff of the festival with an Adobe sponsored cocktail and great conversations with attendees on data and creativity, Then and Now.

Adobe updates the components of the Digital Publishing Suite about every six weeks. Some users have been confused about which updates to install and when to do this. Adobe Digital Publishing Evangelist Colin Fleming helps clear up this confusion. The two major components are the Folio Builder and Folio Producer Tools downloads. This video discusses these and other components, when one should install these updates, and when one should wait to install them.

Adobe Digital Publishing Suite features Vogue, the first Digital Publishing Suite publication on the iPad3. Teresa Demel highlights differences between the two devices, showcases how Digital Publishing Suite features streamline product placement, and discusses premium advertising on tablets.

Adobe Digital Publishing Suite features Backpacker, an engaging publication that inspires all of us to get outside. The magazine contains beautiful photography, tips on surviving in the wild, and reviews of equipment and locales.

Smithsonian is the Digital Publishing Suite pick for app of the week. With beautiful photography, interactive maps, and documentary style video, the Smithsonian app is a multimedia experience.

Create a scrolling frame that slides in and out of a page, revealing more information when the reader pulls on a tab. This is useful when you want to provide a little more information for your reader, but you don't want it to interrupt the full design of the page. Download Bob Bringhurst's Tips App to read a tutorial on scrolling frames: http://itunes.apple.com/us/app/digital-publishing-suite-tips/id436199090?mt =8

Giddens, one Taiwan's hottest producers and directors, speaks to Adobe about his latest project "We Meet Once Again" and the eBook he created using Adobe Creative Suite 5.5 and Digital Publishing Suite.

Learn about "nested overlays," otherwise known as "slideshows within slideshows." Buttons have multiple actions. Pinch and zoom with iOS pages, even while videos are playing.

The biggest brands are built with Adobe Digital Publishing Suite. See screenshots and interactive features on some of the top magazines and publications created with Digital Publishing Suite.

JoongAng m&b, publisher of Korean InStyle magazine, is one of the first Korean publishers to adopt Adobe Digital Publishing Suite. Its creative workflow is now 33% faster than when they worked with third party developers, and it allows their InDesign users greater control over the quality and branding of the magazine. In addition, advertising companies can preview ads through Adobe Content Viewer and receive immediate feedback on ad effectiveness upon publication.

Groupe Figaro, a French women's magazine, uses Adobe Digital Publishing Suite to seamlessly and efficiently develop and analyze content for iOS and Android tablet devices. As a publishing leader, Groupe Figaro has a diversified business model that includes web content, services, advertising, and crossmedia subscription, reaching its 13 million unique monthly visitors through a wide range of channels.

Colin Fleming describes direct entitlement, a feature exclusive to enterprise customers. Direct entitlement is a way for publishers to sell or extend a digital version of the publication to print subscribers. Colin describes the advantages of direct entitlement, walks through the subscriber sign-in process, and describes how it is set up.

Advertising and communications agency Palio moves seamlessly into interactive design with Adobe® software

Adobe's Digital Publishing Suite offers both wireless and wired preview on Android tablets. This video talks about the technique for using a wired connection to put the preview onto your Android Tablet.

iOS 5 was released on 12 October 2011. A new feature is Newsstand, this is a special presentation/location for periodical content that's separate from all the other apps on iOS. Adobe Digital Publishing Suite (Pro and Enterprise) subscribers can now create Newsstand apps and some titles are already appearing in Newstand!

In this session, delve into the world of high-end creative retouching in the world of fashion advertising and art photography. Expect expert insights, techniques and advice around creative retouching and image compositing.

In this session, delve into the world of high-end creative retouching in the world of fashion advertising and art photography. Expect expert insights, techniques and advice around creative retouching and image compositing.

Join Grant Skinner, veteran interactive developer and creator of EaselJS and Pirates Love Daisies, for this session on building interactive content using the HTML5 canvas element. The talk will feature a comparison of related technologies (Flash, CSS, SVG) and include tips and gotchas, the core API, and an examination of a number of canvas libraries, with a focus on EaselJS. Applied uses include games, infographics, data visualization, and advertising.

Find out how to leverage Adobe After Effects to create engaging and rich online advertising campaigns. Learn how PointRoll combines the power of After Effects with Adobe Flash Professional to create compelling and highly interactive rich media that's ready for the multiscreen environment. In this session, you'll also find out how to optimize your video for web deployment, establish best practices, embed metadata/cue point markers for integration with Flash, and use tracking data from mocha for After Effects CS5.5 (included with After Effects) to enable dynamic video.

Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect.

The iGizmo team at Dennis Publishing describes how Digital Publishing Suite helped it top the iTunes charts, increase its readership and develop advertising partnerships using engaging reading experiences.

Get an overview of the Adobe Digital Publishing Suite - learn all the steps required to successfully design and publish a media-rich interactive document to a range of tablet devices.

Find out how Adobe is helping Express KCS, a leading creative media back office organization, provide creative services to its clients around the world and integrate Adobe tools into its cutting-edge cloud-based production workflow system, StudioOnline.

See how Reader’s Digest, the world’s largest paid circulation magazine, is reinventing its brand for the digital era and engaging readers on a variety of devices, including iPad and BlackBerry PlayBook.

Hear what the editor of India's second largest daily business newspaper thinks about the future of digital publishing, the launch of the paper's first iPad app, and the impact of tablets on India's newspaper industry.

See why brand advertisers are excited about new advertising formats enabled by digital magazines. Learn how the digital edition of Martha Stewart Living increased brand awareness for advertisers by combining engaging interactivity, immersive editorial and actionable analytics.

Learn how Martha Stewart Living created its 20th anniversary "Boundless Beauty" special edition using the Adobe Digital Publishing Suite. With high-impact design and stunning photography, the digital edition uses Adobe tools and viewer technology to create an immersive, cinematic experience with interactive content and advertising. Read more about the Digital Publishing Suite at http://www.adobe.com/products/digitalpublishingsuite

Explore how video players developed with Open Source Media Framework (OSMF) can be customized with ActionScript APIs and plug-ins. Learn how to integrate video with external media service providers including advertising, analytics, CDNs, and more. Led by OSMF engineers, this session will be a full deep dive on developing OSMF plug-ins to integrate robust media and video experiences that use delivery methods from HTTP through RTMP to reach the most people.

Learn how to leverage After Effects to create engaging and rich online advertising campaigns. See how PointRoll combines the power of After Effects and the back end of Adobe Flash Professional to create compelling and highly interactive rich media, all within being "in spec" to allow flight across publisher standards. Learn how to optimize your video for web deployment, use best practices, embed metadata/cue points markers for integration with Flash, and even use tracking data from Mocha for After Effects v2 (included with After Effects CS5) to enable dynamic video. To follow along with John, download the assets by clicking on the "Download sample files" button.

Join Creative Social and a panel of three leading creative directors as they discuss the future of advertising. Anders Gustafsson of Crispin Porter + Bogusky, Laura Jordan Bambach of Lost Boys international, and Benjamin Palmer of The Barbarian Group will provide answers to questions such as: What needs to change? What does the advertising agency of the future look like? What defines success? How can you shape the future of digital advertising?

In this session you'll learn how video can be one of the most engaging components in Rich Media Advertising. We'll discuss how to: use multiple videos in standard or HD format leveraging Dynamic Streaming; record your own video with a webcam and send it to email or a smartphone; post videos on Facebook; play a 3D multiplayer game using Papervision and Flash Media Interactive Server; and go mobile with your campaigns. We'll show examples of real rich media campaigns from top advertisers, discuss the technologies powering the creative, and try to dispel all the myths around the limitations of video ads.

"Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They'll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They'll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications. "

See how you can use InDesign CS5 and the new Digital Publishing Platform from Adobe to add media-rich content and interactivity to a magazine, and then distribute it to a wide range of screens and devices.

Condé Nast Editoral Director Tom Wallace discusses how the global magazine publisher is reimagining its celebrated print magazines for the digital era.

Join us for an overview on how you can create rich compelling media experiences through direct integration with advertising, tracking and reporting services with Adobe's Open Source Media Framework You'll learn how OSMF can help you simplify development of media players by allowing developers to assemble components, creating high quality, full-featured playback experiences.  This open framework enables collaborative development of the future of online video monetization, with lower costs and faster turnaround.  OSMF is free and available for download on www.osmf.org.

Adobe and WIRED magazine introduce a new digital magazine concept that provides an immersive, interactive content experience for readers and innovative possibilities for advertisers. Find out more at: http://tinyurl.com/y8sutod

This episode of Traditional Media in Transition features Domani Studios and highlights 'We Choose the Moon' which celebrates the 40th anniversary of the moon landing.

In the last of our films from Adobe and D&AD's Think Tank series, CR editor Patrick Burgoyne chairs a discussion on the potential of the digital medium.

In this second excerpt, the panel looks at whether there is a workable system for charging for creativity.

What is the future of the ad industry? In this film a panel of leading industry professionals discuss the changing agency/client relationship

Marcos Chin, who is best known for his illustrations for the ubiquitous advertising campaign Lavalife will show samples of some of the work that he has done for other clients such as Time, Rolling Stone, and The New York Times. He will include some insight into his image-making process using Adobe Illustrator and will talk about his experiences of balancing his personal projects with his commercial illustration work.

Learn how to transform the almost unlimited creative capabilities of Flash CS4 Professional into interactive experiences that best drive the metrics that your clients care about.

Explore how advertising and publishing businesses are being affected by emerging Internet trends, such as the rise of social media and the explosive growth of mobile devices.

See how the integration between After Effects and Flash Professional opens up new creative options that enable advanced interactivity, contextual advertising, and more. Learn how to turn After Effects keyframes and markers into cue points and more.

Join Karl Soule and Adrian Ortiz as they show us that most video today is opaque and unsearchable, making it difficult for viewers to find the content they are interested in or for content owners and advertisers to get more value from online video.

Join David Makofske, Erin Coker and Rohit Grover as they show us how to generate revenue by integrating advertising into your Flash video players.

Join Peter Cole and Charles Duncan, representatives from digital media agency AKQA for an exploration of new possibilities in multichannel advertising.

In the second of a 3 part series about her career, Julia faces opposing opinions with the Metropolitan Opera and challenges the notion that designers should not participate with advertising.

Follow 12 of the best young creatives from around the globe as they compete in an exciting 24 hour advertising challenge. Part 1 of 4.

Traction is a San Francisco based advertising and marketing agency with the blood of a design firm. Referred to as forward thinking, distinctive and clever, Traction's work serves diverse clients across numerous industries.

Explore the various types of advertising, such as the contextual advertising Tony Wright delves into in this class. This tutorial is part of the Search Engine Marketing Course at xTrain.

Keywords are what guide users to your site or business on any major search engine, as explored by Tony Wright. This tutorial is part of the Search Engine Marketing: Pay Per Click Advertising Course at xTrain.