Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.

Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention.

Featurette: Be more creative with enhanced HTML5 support using the updated Toolkit for CreateJS, which includes new functionality for buttons, hit areas, and motion curves.

Overview: Work faster than ever before with a 64-bit architecture, a new streamlined user interface, and more connected tools. Create HTML content and export high-definition video and audio. Share work directly from within the application.

Learn to export your Flash Pro content to HTML5, including interactive AD banners, games, applications, and more. Taken from Train Simple's Flash Training

CreateJS is a suite of open source libraries for building games, data visualizations, eLearning, ads, and other rich experiences on top of modern web standards, targeting web, mobile, digital publishing, and desktop. It provides a mature base for working with high-performance 2D graphics, animation, sound, and asset management.Grant Skinner, CEO of gskinner.com and founder of CreateJS, will share:• Fun, real-world examples of CreateJS in use• How to get started building great content with the libraries• A look at advanced features • Tools for a productive design/develop workflow

Learn how Adobe Primetime Media Player provides the foundation classes and services to deliver premium video to Flash, iOS, and Android enabled screens, satisfying the needs of audiences today who view content on many devices and expect high-quality video, delivered immediately, within a unique user experience.Join community leader David Hassoun, founder of RealEyes, as he walks through video player development techniques that:• Monetize with seamless ad insertion• Implement rich video analytics• Optimize content for devices on mobile networks• Protect HD content with Adobe Access

Learn how to easily convert your Adobe Flash technology–based ads to HTML5 using the Adobe Flash Professional Toolkit for CreateJS. Also join the discussion about upcoming trends and standards in online advertising.Cory Hudson, creative director at AOL, will walk through several real-world examples to demonstrate:• How to use the Toolkit for CreateJS for digital advertising• Selecting the appropriate workflow for your team• Steps for converting entire ads versus converting only library assets• Working directly with EaselJS• How to make HTML5 ads work within specifications geared toward devices running Adobe Flash Player • Tips and tricks that will help you in your day-to-day work

Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.

Levi's uses Digital Publishing Suite to advertise in Bullett magazine on iPad. The advertisements entice Bullett's hip, young audience to interact with the products and learn more about the brand. With compelling uses of scrolling frames and slideshows, readers can "shop" for Levi's products, and ultimately link out to the website to make a purchase.