This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.

Featurette: Be more creative with enhanced HTML5 support using the updated Toolkit for CreateJS, which includes new functionality for buttons, hit areas, and motion curves.

Overview: Develop more web content, more quickly. A streamlined user interface, connected tools, and new visual CSS editing tools let you code efficiently and intuitively. And now, Dreamweaver CC lets you share work directly from within the application, and helps you keep up with web standards by giving you access to new features as soon as they're available.

Learn how to best familiarize your clients on the importance of responsive web design. While the advantages of responsive design may be clear to you, many of your clients are probably still unfamiliar with the concept. We'll show you how to gently educate them about this important aspect of modern design.During this session we will provide the information you need to: • Inform your clients about the driving force behind responsive web design• Provide them a better understanding of how digital content is consumed today• Convince your clients that they should be thinking about responsive web design from the beginning (and what consequences may result from not doing so)

Learn how to use Adobe Creative Suite and Creative Cloud along with Adobe's enterprise content management solution, Adobe CQ, to design for the enterprise. Enterprise doesn't need to be scary for web designers, conjuring up images of ugly websites, greenscreens, and complex CRM systems. Over the years, these systems have changed, and many have moved to web-based solutions. In this session, you'll learn:• The basics of Adobe CQ and Adobe's ECM solution• How to work with Creative Suite tools to develop and edit assets for use with Adobe CQ and Adobe CQ Digital Asset Management (DAM)• How to utilize the creative workflow, leverage Adobe Creative Cloud, and create and edit assets stored in CQ DAM

Join Denise Jacobs, author, speaker, web design consultant, and creativity evangelist, to explore the growing importance of storytelling in web design; how to communicate the idea of story through all aspects of a website, from content to design to user experience; and how to apply key components of great storytelling in literature to the web.Jacobs will explain how to:• Reverse engineer a project to come up with the story that the website or app needs to tell• Recognize and leverage the elements of story and their visual equivalents• Use literary storytelling elements and devices to create a compelling story• Create content coherence, illuminate the narrative, and leverage three types of user experience stories

Learn how to use Adobe Creative Cloud to build responsive, interactive web pages. We'll cover creating vector graphics, extracting CSS properties, adding interactivity and animation, using web fonts, and adjusting assets and content for responsive layouts. Dave Hogue, vice president of experience design at Fluid, will outline how to:• Use Adobe Fireworks to create graphics• Define CSS properties that will be turned into an interactive portfolio using Adobe Edge Animate• Combine interactive components and CSS properties in Adobe Dreamweaver, Edge Code, Brackets, and Edge Reflow to create a responsive web page

Join Adobe evangelist Alan Greenblatt as he shows you how to bring special effects previously seen only in programs like Photoshop, to your Web content. You already know HTML5 Canvas lets you draw beautiful 3D graphics on your Web page, but Alan will teach you what you can do with the rest of the content which you have so beautifully created. You will learn:• How to create your own cinematic effects with CSS Filters & Shaders• About the W3C specs to which Adobe is contributing• Which W3C specs describe and define filters and shaders• The state of these specs, what browsers they're implemented in, and where you can use them right now

Optimizing content for speed across mobile devices is critical for successfully deploying web content. Learn about best practices and tips for performance-tweaking your CSS.Paul Irish, developer advocate at Google, and Terry Ryan, developer evangelist at Adobe, will teach:• Skills for performance testing to find performance bottlenecks• Tools and strategies for optimizing web content• What to keep in mind for performance-tuning CSS on mobile

Join the Amazon Web Services team as they discuss multiscreen video, by applying the power of the Cloud to achieve “Content Anytime, Anywhere, on Any Device.” This session will address strategies for taming this complexity at scale by leveraging cloud based solutions. Topics include:• high speed content ingest• tiered scalable storage• elastic compute/processing• monitoring and analytics• monetization• global distribution• security