Learn tips and tricks for creating effective mobile solutions. It's critical to plan ahead and consider what information you need to gather before initiating development. You'll learn how to determine which technologies to choose, and how to respond to client demands with facts and reason. In this session, we'll discuss:• A solid approach to planning the technical strategy for projects• Some of the primary factors you should consider when tackling a new project• What impact your needs may have on the selection of tools and the delivery method

Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

Learn how to develop and implement an effective sales and retention process for your web agency. If selling solutions is something you need to brush up on, you don't want to miss this session. Join Tim Gentle from the agency Design Experts as he:• Uncovers the importance of documentation in the sales process, from the phone ringing to closing the deal • Provides tips on identifying and qualifying customers • Outlines methods of scoping out the specific requirements of a project• Defines how to create and deliver profitable sales proposals

Optimizing content for speed across mobile devices is critical for successfully deploying web content. Learn about best practices and tips for performance-tweaking your CSS.Paul Irish, developer advocate at Google, and Terry Ryan, developer evangelist at Adobe, will teach:• Skills for performance testing to find performance bottlenecks• Tools and strategies for optimizing web content• What to keep in mind for performance-tuning CSS on mobile

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Learn which digital metrics are captured in Digital Publishing Suite apps, how to access the reports in the Adobe Marketing Cloud, and how to interpret the data. Hear how your organization can leverage actionable information about end-user behavior to craft editorial, design, and business strategy. This session will provide Digital Publishing Suite users with:• An overview of metrics available through Digital Publishing Suite baseline analytics • A review of major metrics available through Digital Analytics included in Adobe Marketing Cloud• Methods for interpreting metrics and gathering meaningful insights• Examples of how data drives editorial, design, and business decisions

Join the Amazon Web Services team as they discuss multiscreen video, by applying the power of the Cloud to achieve “Content Anytime, Anywhere, on Any Device.” This session will address strategies for taming this complexity at scale by leveraging cloud based solutions. Topics include:• high speed content ingest• tiered scalable storage• elastic compute/processing• monitoring and analytics• monetization• global distribution• security

Discover the best strategies for coping with the heavily fragmented web and the testing and debugging that it requires across devices. Andre Jay Meissner will explain ways to check the consistency and performance of code in production across multiple operating systems and browser engines. At the end of the session, you'll either leave with an ideal starting point or take away important additions to your existing QA workflow. You'll learn how to: • Define the right set of test devices • Interpret analytics to narrow down the test farm • Acquire the test devices for free• Choose the right tools and tests for your job

Brands everywhere are wrestling with the best ways to balance the pressures of consumer expectations and business demands as they prepare to move fully into digital. John Mellor, VP of Strategy for Digital Marketing, is joined onstage by Felix Baumgartner and several trailblazers who are leading the way in digital marketing to discuss why it’s time to take theleap—and why you don’t have to do it alone.

Watch 5 marketing experts debate if marketing is B.S. They discuss Twitter and Facebook, what influence really is, and why brands need to rely on a complete marketing mix. The panel is moderated by Todd Wasserman (Mashable business editor) and includes B.J. Mendelson (author), Thor Muller (co-founder of Get Satisfaction), Christian Waitzinger (executive creative director, SapientNitro) and Jeff Feldman (director of strategy, Adobe).

Onsite at the 2012 ACO / Health IT Strategies Summit, our Mike Jackson interviews Dr. Bala Hota, CIO of Cook County Health and Hospital System. Topics covered include Meaningful Use, Affordable Care Act, and the impact of Health IT on providers in the changing landscape.

Adobe Director of Product Management, Bill Roberts, discusses the plan to playback strategy, along with multi-screen distribution and monetization and the overwhelming number of partners who will be demo'ing Premiere Pro CS6 at IBC.

Director of Product Management Ashley Still shares experiences from the 2012 Summer Olympics, with insights for publishers looking to publish and profit from video content across desktops and devices.

The United States Marine Corps and Bates Creative use Digital Publishing Suite to create Marines Magazine. Both organizations endeavor to stay on the cutting edge of technology and provide bold and engaging content for its audience. In order to streamline resources, they use Adobe products to create both the print and digital versions of the publication. The measurement tools in Site Catalyst allow the editors to assess reader interest and use the feedback to improve and refine their content strategy.

At our Digital Marketing meetup in London a few weeks ago, we got talking to our community about the value of social media for businesses - from measuring ROI to developing a strategy. Check out what they had to say (and see if you can spot yourself!). Learn more about Adobe Social: http://adobe.ly/LikeSocial

Working on social media campaigns across a global company can be complicated. Adobe Social helps social media marketers create a worldwide structure with a local focus.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates.

Adobe Social combines the social marketing stack into a single workflow. Watch Jeff Jordan, product manager, demo various aspects such as app builder and moderation.

Going beyong engagement metrics with Adobe Social to determine business value from your social media strategies.

So many of us are on social networks, following our favorite brands and companies. We know what we get out of it (offers, coupons and news), but what do the companies get out of it? Adobe Social can help prove the value of social media.

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

The New Yorker uses Digital Publishing Suite to drive its mobile strategy, extending its high value print assets to tablet and smartphone platforms. Digital Publishing Suite allows The New Yorker to innovate without sacrificing layout and design, providing quality that readers and advertisers expect from such a high quality brand.

In this episode, health plan executives discuss digital strategy in the new market landscape.

PC Magazine's customers are a tech savvy crowd. With a large share of its readership on tablets, PC Magazine made the strategic business decision to provide its iPad audience with interactive content using Digital Publishing Suite. Leveraging analytics built into Digital Publishing Suite, PC Magazine's editors can formulate a content strategy that ultimately drives revenue.

See how one of the world's leading digital agencies, R/GA, delivers campaigns that scale across devices, screen resolutions, and operating platforms. This presentation will reveal the best practices and strategic approaches that R/GA deploys. R/GA will showcase successful initiatives and discuss the strategic thinking behind each project, as well as their overall impact.

Prepare to take the next step in multiscreen development. Review important considerations in planning multiscreen projects geared toward efficient code reuse and workflow. Also, see how to structure projects to match the strategy chosen to fit the application's use case. By the end of the session, you'll walk away with an understanding of how to start architecting your multiscreen Adobe Flash Platform applications and build them using Adobe Flash Builder.

Learn how you can increase your web design business through building, marketing, selling, and supporting websites with Business Catalyst, the all-in-one web hosting platform from Adobe. Brent Weaver of HotPress Web and BC Gurus has used Business Catalyst as a core offering to more than double revenues. He will explore three key strategies you can use to attract a constant pipeline of new clients and generate recurring profits. This is a session for anyone who runs or works in a modern web design agency, with clients running small to medium businesses.

Learn how to automatically generate dynamic content based on your online audience. Adobe Online Marketing Suite, powered by Omniture, combined with Adobe Creative Suite enables dynamic content for marketing. Learn how to make a banner that swaps content automatically based on audience, delivering the right experience to the right person. This session uses enterprise-level products like Adobe SiteCatalyst and Adobe Test&Target with Creative Suite products like Adobe Flash. Learning how to use these products will help you build business strategy and deliver solutions for more effective online businesses.

Hear a discussion of how immediate and direct contact with an in-house team leads to a greater understanding of company culture and values reflected within the framework of a company's digital designs. A medium-size international enterprise typically outsources to smaller agencies that specialize in Internet marketing, design, and development. By bringing that type of talent in house, an enterprise can communicate its marketing strategies and messages with greater speed to market and more collective creative control.

Join a panel of leading experts from enterprise solution providers Universal Mind, Ensemble, Cynergy, and EffectiveUI as they discuss how and where they position Flex and Adobe Flash as winning enterprise RIA technology solutions. Come away with strategies for pitching Flex based solutions and defending Flash as HTML5 gains momentum.

Change the way you think about live video and social media to drive your business with the new P2P options available in the Adobe Flash Platform. Discover how the new P2P protocols (RTMFP) in Flash Player 10.1 can open new doors for video in your applicat

Kevin Lynch, Adobe CTO, introduces the major transformations taking place at Adobe, including Adobe's Creative Cloud strategy, and how they will enable the next generation of creativity.

Learn how BlackBerry Tablet OS developers can leverage the rich multimedia capabilities of the BlackBerry platform to create compelling video experiences that attract users. Presenters will discuss video encoding strategies, streaming options, DRM support

The Adobe Foundation hosted the Adobe Youth Voices Summit 2011, “Media Beyond Borders”, a three-day immersive media event for over 60 specially selected international youth (ages 14-19) in which youth create and collaborate on media projects exploring issues such as human rights, education and community. The summit took place August 2nd - Aug. 6th, 2011 at Santa Clara University and also brought together lead educators from around the world representing the core leadership of educators in the Adobe Youth Voices Network. Educators worked in teams to create short media clips to use in longer presentations on a range of topics meaningful to adult facilitators of youth media. In this clip educators illustrate options and strategies for exhibition of youth media work.

Mikey will show examples of personal and commercial work as he discusses some of the lessons he has learned in terms of creative thinking. He will demonstrate the value of research, strategy, constant collecting, and experimentation as well as specific techniques for coming up with new ideas. This video brought to you by our friends at Aquent.

Learn how to extend the value of your Flash technology–based applications with measurement and optimization. This session will demonstrate and provide strategies for adding measurement, testing, and targeting for optimized user experiences within your apps. Products to be used in this presentation include Adobe SiteCatalyst, Test&Target, Flash Professional, and Scene7.

Learn how to leverage Adobe AIR for Android to expand an enterprise application across devices. We'll walk through strategies for IT to deliver enterprise data to Android devices. You'll hear best practices for developing a multiscreen ecosystem and how to pull everything together into a secure, feature-rich application for employees. You'll walk away from this interactive session with solutions to extend beyond your firewall and deliver an engaging AIR application to your employees.

Learn how to create amazing H.264 video that performs well on large and small screens from one of the industry masters of encoding for H.264 video. The session will begin by discussing the fundamentals of encoding H.264 for Flash and cover encoding profiles, buffering techniques, hardware acceleration, and optimizing H.264 for mobile screens. The session will review Adobe's recommendations for video encoding for HTTP Dynamic Streaming and how you can make your video look great.

Learn how to deploy a robust video delivery service within your enterprise that will ensure high quality of service, minimal network usage, and strategic deployment methods that keep your servers safe for both internal and external delivery. Deploying a service structure that meets the demands for higher quality and more usage that doesn't bring down your network will be the focus of this session. Step though deployment and configuration strategies for unicast, HTTP, multicast, and P2P with Adobe engineering's tips on hardening, configuring, and monitoring Adobe Flash Media Servers within your network.

"Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They'll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They'll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications. "

Learn how the combination of Day's leading web solutions and Adobe's enterprise portfolio provides a unique opportunity to developers: a unified web content and application delivery platform. By introducing web content management, digital asset management, and social collaboration to Adobe’s product portfolio, the solution offers developers an impressive set of capabilities to create, manage, distribute, and monetize content while delivering the best experience possible. Learn why open development is the cornerstone of Day's R&D strategy for web content management and how it can help software development organizations design more adaptive systems and leverage the power of virtual communities.

Explore the most current optimization strategies for graphics in Adobe Flash Player and ActionScript 3.0, including their effects on both Adobe AIR content and existing web content. You'll walk away with an understanding of not only how to implement these best practices, but also why they are required for improved performance. From bitmap vs. vector to vector vs. array, this session has you covered.

Lori introduces Brad Arkin, Sr. Director of Product Security and Privacy who chats about Adobe's strategy in the security space.

The production of effective and inexpensive interactive learning objects is a constant challenge for any institution’s instructional development team. Britt Carr shares strategies for customizing and randomizing learning objects to make them truly interactive and personal for the online/hybrid learner. He also discusses how separating content from context can make learning objects re-usable across vertical and horizontal areas within an institution.

This expert-driven deep dive will demonstrate how to get the best quality from your H.264 encoding and publishing online with the Adobe Flash Platform. Topics will include encoding parameters, analysis, resolutions, dynamic streaming, filtering and benefits of hardware acceleration. Wrap all this up into an encoding strategy that will bring you closer to HD video on the web.

John Landwehr, Adobe's Director of Security Solutions & Strategy, joins John B. Harris, member of Adobe's Security Solutions team to discuss content-centric security.

Join Sisu and Mstudio for a technical session on best practices and decision-making processes for freeing content from Drupal to utilize within Flash. We’ll take you through examples that demo various methods currently available to help you determine what will work best.

Photoshop and Flash can now play together as friends. Colin Smith shows you the best approach to bringing in PSDs in Flash. We will look at the import options and planning strategies in Photoshop before exporting.

Jay and Damien offer tips to create your SEO strategy such as optimizing keyword research and metrics results and incorporating intelligent mapping to your URLs.

Join John Schuman as he explores the potential of developing a customized, security-focused, RSS-driven delivery solution.

See examples and hear strategies on maximizing the use of rich Internet applications (RIAs) in education while still providing the user with a personal experience. Learn how Miami University architects RIAs using Flash Catalyst, Flash Builder, CF and AIR.

Learn the secrets and tools of the trade for creating great games with Flash Professional, including honing the fun factor, performance optimizations, and cross-platform/device strategies.

Discover how a leading Digital agency combines strategy, creative, technology, and innovation to extend brand engagement across multiple devices. AgencyNet will take the attendees through the multi-screen paradigm showcasing how each device delivers...

See how Paramount is successfully using Flash Platform technologies to take its content to multiple devices, resulting in new revenue streams and greater customer reach.

If you're on the business side of all this creativity, and especially if you are tasked with Flex/AIR implementation, you need to attend this session. Learn how the cooperation between Creators, Business Owners and End Users is critical to be successful.

Join Shelley Evenson (Professor) and Lee Byron (Student) as they share their experiences from the Human-Computer Interaction Institute & the areas of design & computer science collaboratively developed Flex applications for video messaging and more.

Expect to walk away from this session with new approaches to bridge your creative and technical teams from strategy through execution.

Learn about the many built-in caching mechanisms available in ColdFusion for improving application performance, including exciting new features in the ColdFusion 9 release.

Tired of writing code that breaks in IE? This session explores strategies that Prototype users can employ to write code that works in the real world.

Join Marcos Weskamp and Remon Tijssen and learn new strategies for increasing the level of innovation in your design work as we explore the idea that play might just be the ultimate design tool.

Join Chafic Kazoun, Joshua Noble, Yakov Fain and Todd Anderson to learn Flex application design (architecture) strategies.

Join Gever Tulley and Joel Brandt as they share new strategies for increasing the level of innovation in your development work as they explore the idea that play might just be the ultimate development tool.

Join Greg DeMichillie, Zeke Koch and Adrian Ludwig as they show us where Adobe is going in the rich Internet application (RIA) space.

Join Brian Wick and Ashish Agrawal as they discuss how in many organizations, a gap exists between internal processes and the people that need them, including customers, citizens, suppliers, contractors, and distributors.

Join Danielle Beaumont as she speaks about Adobe’s product roadmap and shares in our vision of web experiences of the future.

Join Joel Heinke as he discusses how your enterprise can employ emerging Adobe enterprise products and solutions to facilitate more effective and secure collaboration.

Join Tad Staley, Phil Ice and Ali Hanyaloglu (Adobe Product Managers) as they invite Adobe customers to share their keys to success and lessons learned. Hear how Adobe customers have implemented collaboration solutions.

Join Francisco Kattan, Eric John, Anup Murarka, Steve Sprigg, Todd Murphy and Paul Sinclair, a panel of industry representatives - as they speak about the Open Screen Project.

Join Mark Samber, Ken Dunnington and Mike Fung from the Euro RSCG and Proximity Lab for an in-depth look at the California Museum Legacy Trails website and companion education application based on Adobe AIR.

Join Sun Sachs of AOL as he shares real-world business and product strategies for developing, distributing, and monetizing applications on Adobe AIR for multiple platforms and devices.

Join John Knightly, Anthony Steve and Steve Fletcher during this panel discussion and hear how Adobe customers have made the business case for building engaging applications.

Join Peter Marx as he speaks about Building the Visual Web with Avatars, MMOGs, Virtual Worlds, and Social Networks.

Join Kathleen Maher, Devin Poolman, Nick Bilton and Mary Yurkovic as they show us how trendsetting publishers are bridging the divide between print and digital to extend their brand, capture new readers, and lower production costs.

Join Eric Snowden as he discusses experiences: Online. On AIR. On mobile device. Via video, e-mail, and chat.

Join members of a small Adobe internal team, Ron Nagy and Venkatesh Yadav as they share how they used Adobe AIR to build and deploy the company's most successful internal application, the employee directory.

Join Brian Mantuano and learn some of the techniques that Business Objects, an SAP company, uses to develop large-scale applications based on Flex technology.

Join Christopher Mayo as he shows us how At Adobe, IT collaborates with product teams to develop innovative, reusable business solutions that drive productivity and efficiency within the enterprise.

Join Andrew Mikkelsen and Venkatesh Yadav as they show us how business analysts can now build a rich data-centric experience from a variety of data sources.

Join Brett Rampata and Bruce Bell as they show us how to leverage the capabilities of Adobe AIR to create richer digital experiences across a variety of platforms.

Join George Neill and Jerome Doran of the the Adobe Consulting User Experience team as show us that when engaging with applications, users essentially want to complete their tasks with a minimum of difficulty and friction.

Join Paul Betlem and Pritham Shetty, as you'll hear about Adobe's product roadmap for video, the Adobe multiscreen strategy, and ways to deliver better video experiences with new tools, clients, and servers.

Join Peter Cole and Charles Duncan, representatives from digital media agency AKQA for an exploration of new possibilities in multichannel advertising.

Duane visits Business Objects, an SAP company, and finds out their strategy WRT Flex and AIR including developer work. Duane shows how to code up a Flex Chart in under 4 minutes with code samples.