Going beyong engagement metrics with Adobe Social to determine business value from your social media strategies.

How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates.

Working on social media campaigns across a global company can be complicated. Adobe Social helps social media marketers create a worldwide structure with a local focus.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part two of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

Part one of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships.

Ann Lewnes, SVP of Global Marketing at Adobe, discusses Social media and brands, why data is important and how "marketing is the new finance"

Adobe hosted the first day of Social Media Week 2012 with the focus on data, analytics and ROI. See what some attendees had to say about the day.

See how to engage customers with content through social media, websites, smartphones, and tablets, whenever or wherever it is convenient to them. Learn how to combine physical and virtual events to create relevant experiences that connect with diverse audiences and then measure the impact on enrollment. Hear how Murdoch University uses these techniques with Adobe Online Marketing Suite to engage potential students and lead them to enroll in university programs that produce additional tuition revenue.

Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets.

Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets.

In 2010, San Francisco was awarded a National Endowment for the Arts’ Mayors Institute of City Design grant for The ARTery Project, a proposal to jumpstart Mid-Market revitalization between UN Plaza and 6th Street, through short term expanded arts programming and long term investment in the arts organizations that make Mid-Market their home. As the signature initiative of The ARTery Project, Lights on Market Street marks the gateways to Mid-Market with three large-scale public lighting installations. The interactive nature of the site-specific light installations encourages passersby to see the neighborhood in a new light. Along with The ARTery Project’s yearlong calendar of arts and cultural public events, visitors are inspired to return again and again to the district.

Turn your productions into $$ by understanding who is accessing your content, whether they are referring it to friends, and what they are saying about it in social communities. Adobe's Online Marketing technologies combine your art with the science of optimized marketing. Join this engaging session to learn more!

How are companies in China and Japan dealing with the boom in online marketing, social media and e-retail? Alex Barron of VCC, an Adobe Omniture partner, shares his experiences.