Join SapientNitro for a discussion on the planning, execution, and presentation of a real-time, omnichannel campaign created here at Adobe MAX. You'll learn about the customer engagement, social interaction, and on-the-fly production of a digital campaign based on the live "Adobe Throwdown" design tournament. The ever-changing digital landscape of the new agency, along with the traditional advertising mainstay of capturing the human story, will be brought together to demonstrate the future of marketing.

Watch 5 marketing experts debate if marketing is B.S. They discuss Twitter and Facebook, what influence really is, and why brands need to rely on a complete marketing mix. The panel is moderated by Todd Wasserman (Mashable business editor) and includes B.J. Mendelson (author), Thor Muller (co-founder of Get Satisfaction), Christian Waitzinger (executive creative director, SapientNitro) and Jeff Feldman (director of strategy, Adobe).