This Men’s Health video features new VP, Editor-in-Chief, Bill Phillips, who provides his perspective on how DPS has inspired the team at Men’s Health to create engaging content for both the iPad and iPhone. You'll hear how Adobe has evolved from a technology provider to a partner in editorial innovation--helping Men's Health deliver more than 125,000 digital subscribers, 20% of whom are engaged with their iPhone edition.

In this app of the week video, Teresa Demel compares iPad and iPhone versions of Women's Health. Rodale Publishing has developed a clean information architecture for iPhone that makes it easy to navigate through the magazine, follow image tutorials, and read the same great content provided in the full-size publication.