Learn how to develop and execute an effective online marketing plan for your client's online business. Join Brett Stockley from the agency Pretty Pollution to:• Learn best practices deployed by Pretty Pollution across search, social networks, and more• Discover how Pretty Pollution utilizes Adobe Business Catalyst to offer clients complete online marketing solutions • See how you too can put these best practices in place to help your clients

Join Adobe Digital Publishing Suite experts to learn best practices for designing publications for both tablets and smartphones. See how leading publishers such as The New Yorker and Men's Health create content that adapts to the strengths of individual devices in order to optimize the reader's experience. In this session, you will:• Learn best practices for adapting design and editorial content to iPad, iPhone, Kindle Fire, and other leading tablets and smartphones• Understand how reading behavior on various devices can drive app design and layout • View examples of well-designed tablet and smartphone publications

The object of FotoSynthesis is to create a self-sustaining education program to connect middle school students in the DC area with middle schools students from around the world through a combination of social media and photography. Students will share photographs online to establish communications, practice a new art form, and learn the importance of social media. The curriculum will also include reflective writing prompts which will meet national 6th grade writing and reading standards. By combining education, photography, and social media, we seek to emphasize the equal worth of different cultures by highlighting similarities and fostering respect for differences.

Editing Images with Natural Language: Photo editing can be a challenging task, and it becomes even more difficult on the small, portable screens of mobile devices that are now frequently used to capture and edit images. To address this problem we present PixelTone, a multimodal photo editing interface that combines speech and direct manipulation. We observe existing image editing practices and derive a set of principles that guide our design. In particular, we use natural language for expressing desired changes to an image, and sketching to localize these changes to specific regions. To support the language commonly used in photoediting we develop a customized natural language interpreter that maps user phrases to specific image processing operations. Finally, we perform a user study that evaluates and demonstrates the effectiveness of our interface.

The Adobe Youth Voices Lead Educator training brought together leadeducators from around the world representing the core leadership in the Adobe Youth Voices Network. During the training Lead Educators worked in teams tocreate short media clips on a range of topics meaningful to adult facilitators of youth media. In this clip, Team Jeff, the protagonist presents some video production best practices to share with youth to ensure high quality work. The team members are: · Daniel Richards (United Kingdom) · Jeff Schmidt (United States) · Courtney Gould (United States) · Corey Stallings (United States)

The Pen and Pencil tools are very useful but require a little practice to get comfortable with. In this video you'll get a chance to play around with these tools, using the Pen tool to create clouds and the Pencil tool to create hills.

The New Yorker is a world renowned magazine with a loyal following. See The New Yorker's Custom Store built with HTML, great for upselling content to readers. Also witness interactive features built with Digital Publishing Suite. Listen to Margaret Atwood read her story and watch Ashrita Furman practice for his entries into the Guinness Book of World Records.

Mike Jackson takes us along as he demonstrates how Adobe technologies are included in highlighted PUBLIC sector solutions at HIMSS 2012.

Mike Jackson takes us along as he demonstrates how Adobe technologies are included in highlighted PRIVATE sector solutions at HIMSS 2012.

Interactive design is not just a passive experience, but must be one that draws in and engages your audience - repurposing complex information and ideas into intuitive layouts and mechanisms that excites audiences. Incorporating best practices and techniques in immersive graphic design, motion design, navigation, and user experience, this master class focuses on helping you build magnetic experiences audiences tell their friends about, and go viral.

Thinking of building a tablet application and don't have time to go native on Android, iOS, and Blackberry Tablet OS? Come learn how you can build amazing experiences across all of these platforms even faster than native. We'll look at how to support varying screen sizes, resolutions, and pixel densities, and how this thing called Adobe Creative Suite can help.

Learn how to combine current best practices for mobile application development with the new features in Adobe Flash Professional CS5.5 to make it easier than ever before to create content that works across many devices and screen sizes.

Prepare to take the next step in multiscreen development. Review important considerations in planning multiscreen projects geared toward efficient code reuse and workflow. Also, see how to structure projects to match the strategy chosen to fit the application's use case. By the end of the session, you'll walk away with an understanding of how to start architecting your multiscreen Adobe Flash Platform applications and build them using Adobe Flash Builder.

Join seasoned Flex veterans as they tackle best practices, architectures, guidelines, development processes, and workflows for building enterprise-scale applications with large teams.

Dive into a session that tackles the challenges of producing HD video for the web. Learn the best creation and encoding techniques for video and audio distribution for the web using the tools found in Adobe Creative Suite 5.5 Production Premium.

Find out how to leverage Adobe After Effects to create engaging and rich online advertising campaigns. Learn how PointRoll combines the power of After Effects with Adobe Flash Professional to create compelling and highly interactive rich media that's ready for the multiscreen environment. In this session, you'll also find out how to optimize your video for web deployment, establish best practices, embed metadata/cue point markers for integration with Flash, and use tracking data from mocha for After Effects CS5.5 (included with After Effects) to enable dynamic video.

Learn how to create usable data-centric applications that show just the right amount at the right time: useful, but not overwhelming. With Adobe LiveCycle Data Services, if you try to force too much data into a display, or don't provide enough data at a time, your tool likely won't be of much practical use. The principle at work here is information density, and it's a key concept all Flex developers who deal in large data sets should (and can) master.

Learn about the two mechanisms in Adobe Acrobat for automating tasks: JavaScript to enable hidden functionality and Actions for grouping multiple tasks into a single step. These two features can greatly improve workflow efficiency, reduce human error, and cut down on training time for employees who need to use these workflows. This session will cover the details of using JavaScript for Acrobat automation and creating guided Actions. We'll include practical working examples.

Lori interviews Molly DiBianca, attorney at Young Conaway Stargatt & Taylor in Wilmington, DE about adoption of Acrobat at her firm. Molly outlines best practices, use cases, and when Acrobat "saved the day"

What is the workflow when it comes to creating an app for multiple mobile platforms that all have different screen sizes and capabilities? In this video learn the workflow for taking an app from an Android device, to iOS to the BlackBerry PlayBook.

Brad Arkin, Adobe's Director of Product Security, talks about the defense-in-depth best practices we have taken with Adobe Acrobat XI and Adobe Reader XI, including the latest application security measures implemented within the software.

Senior Technical Evangelist Duane Nickull illustrates using transformation gestures in Flash Builder, and discusses best practices for zoom events when developing for mobile devices.

Join Duane Nickull as he builds a mobile application that binds to an XML Service using Flash Builder 4.5. Included are best architectural practices for manipulating and displaying the data.

Doug continues to cover best practices for accessing data in object-oriented programming. In this video, he uses the "get" command to make his custom class' private method act like a regular public variable.

Doug fixes a problem in his dice application by changing the way data is transferred between custom classes.  This episode highlights best practices for accessing information using getter functions.

This episode completes the code development process for the SlashDot RSS monitor application for Google Android devices using Flash Builder. Some best architectural practices are shared.

Every time you head out to shoot video, many challenges can come up. Whether you're creating a documentary, narrative, or personal story, to get the most out of your shoot, you should strive to be very organized before, during and after the filming. This video explores best practices for youth video shoots and provides many guidelines that will help yield smooth productions.

Review the best practices in VoIP sessions, including how to achieve a high-quality audio experience for all attendees. Learn how hosts manage the VoIP audio conference and enable others to participate.

Learn how to get PDF files to behave the way you and your readers want on the web. We'll share best practices for helping to ensure that PDF files are easy to read, navigate, and access, as well as for making PDF files as streamlined as possible without losing quality.

Learn about the recently launched Google TV platform and the opportunity to create web apps for the 10 foot UI. Andrés Ferraté andDaniels Lee from Google TV’s Developer Relations team will provide an overview of the platform, share best practices, walk through several demos, and discuss opportunities for delivering compelling web apps for Google TV.

Watch the process of designing and developing a rich Internet application based on the Adobe Flash Platform — as it happens. Learn how to keep the process on track (on time and on budget) using WorkflowLab in conjunction with Adobe Creative Suite tools. Michelle Yaiser and Leif Wells will walk you through best practices for this process, including the preparation of a design in Illustrator, adding interactivity in Flash Catalyst, and connecting an application to live data in Flash Builder.

Join Raymond Camden to learn which techniques (source control, unit testing, load testing, and so forth) are considered best practices for the Adobe ColdFusion developer and, more important, why they are considered best practices. Practical examples of the benefits of these practices will be provided.

Investigate Flex application development from a performance perspective and learn techniques to improve and optimize your Flex and ActionScript code. Join members of the Flex engineering team as they identify common performance pitfalls that new — and even advanced — developers run into, and share best practices for creating the most optimal Flex and ActionScript applications. We'll share tips and tricks for desktop and mobile development, as well as methodologies to identify and fix problems areas during development.

Join us as we share several of the key best practices we have learned over time while building Hendrix, a large business-critical Adobe enterprise application built with Flex and Adobe LiveCycle Data Services. Hendrix was built to leverage many existing systems within Adobe IT (such as our SAP customer relationship management system and computer telephony integration system). Some of these best practices may be familiar to you, and some may not. All come from the collective experience of the people who design, develop, and operate the Hendrix application.

Learn how to leverage Adobe AIR for Android to expand an enterprise application across devices. We'll walk through strategies for IT to deliver enterprise data to Android devices. You'll hear best practices for developing a multiscreen ecosystem and how to pull everything together into a secure, feature-rich application for employees. You'll walk away from this interactive session with solutions to extend beyond your firewall and deliver an engaging AIR application to your employees.

Learn how Deloitte Consulting has leveraged the Adobe Flash Platform and Adobe LiveCycle Enterprise Suite to develop highly repeatable solutions for citizen engagement management at state and federal government agencies. By attending this session, you'll find out how Deloitte has enabled improved benefits and services delivery, illustrated by detailed customer use cases, lessons learned, and best practices.

Dive into the depths of code quality by learning about the main rules around dead code, code optimization, security, and multiscreen development, as well as language- and framework-specific smells. We'll explore different techniques to streamline your personal and team development workflow in regard to code quality and team best practices by using FlexPMD seamlessly in your development and continuous integration environments. Discover how you can tune FlexPMD by modifying and adding custom rules to reinforce your team practices in a healthy, effective, and transparent manner.

"Hear from product experts and discover how you can extend your enterprise to iPhone, iPad, Android, Windows Mobile, and BlackBerry devices by leveraging the Adobe LiveCycle Enterprise Suite platform. The session will include best practices for integrating business processes, accessing shared content, and developing forms for use on mobile form factors. "

Learn how to leverage After Effects to create engaging and rich online advertising campaigns. See how PointRoll combines the power of After Effects and the back end of Adobe Flash Professional to create compelling and highly interactive rich media, all within being "in spec" to allow flight across publisher standards. Learn how to optimize your video for web deployment, use best practices, embed metadata/cue points markers for integration with Flash, and even use tracking data from Mocha for After Effects v2 (included with After Effects CS5) to enable dynamic video. To follow along with John, download the assets by clicking on the "Download sample files" button.

Learn how to tune your applications to provide an optimal user experience within the performance limitations of a device's hardware and software. We'll share tips and tricks for how to build Android applications powered by Adobe AIR that respond quickly. Discover best practices for how to troubleshoot performance problems such as rendering bottlenecks and occasionally connected networks.

Take a look at the next release of Adobe AIR, which will include support for developing both mobile and desktop applications. In this session, you'll learn about the runtime and SDK features coming to the next release of AIR. Special focus will be placed on the workflow and development of Google Android applications, including device APIs, best practices, packaging, and deployment to the Google Apps Marketplace.

Learn everything you need to know to optimize your video experience for mobile devices that support Adobe Flash Player 10.1, including encoding and performance best practices, player optimization, delivery techniques, content protection, interactivity, ad integration, and much more. We'll also provide an introduction to Open Source Media Framework and how to use it for mobile platforms.

Learn best practices and step-by-step instructions on how to take your content from creation to publication to distribution on the Sony Reader, Kindle, and iPad. This session is organized into three sections: optimal layout of eBooks using Adobe InDesign CS5, export from InDesign CS5 to Adobe Digital Editions, and conversion of a book to the appropriate file format for use on a particular reading device. We'll include a discussion of EPUB enhancements included in InDesign CS5.

Explore the role of prototyping in designing and developing compelling mobile applications. We'll examine the forms that prototypes can take (from paper prototypes to rich, interactive simulations), their advantages and costs, and how Adobe tools can be used to create them. Then we'll walk through creating a user interface for a mobile application using Adobe Illustrator, Photoshop, Flash Professional, Flash Catalyst, and Flash Builder. This presentation also covers best practices for UX, as well as developer-focused tips and tricks.

Join Bill Bain as he discusses why the use of Adobe Flash technology should be taught in higher education. This session will explore education’s role in teaching the Adobe Flash Platform, including best practices for developing RIA curriculum, implementation of industry standards, and creating projects that will leverage greater student success. Curriculum ideas will be addressed as well as how to best leverage Flash and RIAs with other web technologies.

Explore the most current optimization strategies for graphics in Adobe Flash Player and ActionScript 3.0, including their effects on both Adobe AIR content and existing web content. You'll walk away with an understanding of not only how to implement these best practices, but also why they are required for improved performance. From bitmap vs. vector to vector vs. array, this session has you covered.

Learn how you can enable terabit-scale audiences for live and on-demand video delivery by leveraging the Akamai HD Network for Flash, powered by Akamai's globally deployed HTTP EdgePlatform. The Akamai HD Network for Flash offers HTTP-based multibitrate delivery, live DVR, fast startup, and reduced rebuffering to increase audience scale and engagement time. Learn best practices for how to encode and prepare your content for multibitrate delivery to desktops and mobile devices, and how to build a video player based on open source frameworks such as OSMF that can take advantage of the Akamai HD Network for Flash.

Ron Usher, managing partner at Bell Alliance talks about using Acrobat X in his practice.

Ben Watson, Kevin Cochrane, Anthony Franco, Megan Burns, Steven Webster, Joe Sanfilippo, Pierre van Aswegen

In this episode, Gabriel Powell teaches you how to create an eBook in the EPUB (electronic publication) format. You’ll learn best practices and many invaluable tips for setting up an InDesign file that can be accurately converted to an EPUB file.

In this episode, Gabriel Powell teaches you how to create an eBook in the EPUB (electronic publication) format. You’ll learn best practices and many invaluable tips for setting up an InDesign file that can be accurately converted to an EPUB file.

When you use Security settings to protect your PDF document, you must ensure those settings don't interfere with document Accessibility. This video illustrates best practices for keeping security and accessibility with Acrobat 9 Professional.

Get an overview of how USC—one of the leading US film schools—is teaching students best practices for animation and production using Adobe Premiere Pro, After Effects, and other Adobe tools.

Doug takes a single page wireframe and expands it to cover multiple pages using the Duplicate State feature. He examines best practices for preparing your multi-page wireframe for animated transitions.

Join us for an overview of Adobe's solutions for content protection on the Adobe Flash Platform. Discover the best practices for monetizing premium content, understanding the content distribution ecosystem, developing more secure content workflows and moving media more securely around the internet. You will also learn how to integrate content protection directly within your interactive media player using Open Source Media Framework.

This expert-driven deep dive will demonstrate how to get the best quality from your H.264 encoding and publishing online with the Adobe Flash Platform. Topics will include encoding parameters, analysis, resolutions, dynamic streaming, filtering and benefits of hardware acceleration. Wrap all this up into an encoding strategy that will bring you closer to HD video on the web.

Learn about the application of Folio Thinking pedagogy and practices and the evaluation of ePortfolios and other social software tools (wikis, weblogs, etc.) to facilitate teaching, learning, and assessment for students, faculty, departments, and institutions.

Equipment Simulations developed CommandSim to enable emergency responders to practice critical training exercises in a virtual environment. The simulation solution was created using Adobe Flex 3, AIR, Dreamweaver CS4, Flash CS4 Professional, Flash Media Interactive Server, Illustrator CS4, and Photoshop CS4.

Join Sisu and Mstudio for a technical session on best practices and decision-making processes for freeing content from Drupal to utilize within Flash. We’ll take you through examples that demo various methods currently available to help you determine what will work best.

This episode of Designing Minds features industry-praised photographer Ben Watts. In the first of a two-part series, Ben discusses the power of photography and how his love for the craft enables him to capture timelessness in a frame. He goes on to discuss how the streets and youth of New York City influenced his early work, later shaping his process and practice for commercial work.

You can animate purely in ActionScript by reviewing the basic geometry practices of animating. In this video, Doug reviews animation slope, frame rates and other elements to get you ready.

Learn best practices and step-by-step instructions on how to take your content from creation to publication to distribution on eBook readers such as Reader Digital Book, Kindle, and iPhone.

Learn how to create compelling applications that engage your users. Increasingly, people are connecting with their friends on social networks and spending time on social networking sites.

Learn how to transform the almost unlimited creative capabilities of Flash CS4 Professional into interactive experiences that best drive the metrics that your clients care about.

Learn how to design and implement Adobe LiveCycle ES in your technology stacks and enterprise applications. This session will provide a review of three recent LiveCycle ES implementations, including actual architectures and best practices.

Learn how Akamai's global network brings HD-quality video online at broadcast scale, while giving viewers the same experience to which they're accustomed with television. Akamai will walk through best practices for delivering HD-quality video content.

Having worked on many and varied Flex applications, Jeff Tapper has had a chance to see all sorts of bad practices in use. In this session, we will look at several mistakes: common ones, amusing ones, and even ones that got the developer fired!

Learn how to integrate support for accessibility with your regular web development practice. This session examines what is involved in supporting accessibility standards such as Section 508 and the W3C's WCAG 2.0, and more.

Learn how to incorporate accessibility support into video for Flash and interactive SWF movies. Compliance with accessibility standards such as the W3C's WCAG 2.0 and Section 508 is readily accomplished by using best practices...

An overview of Adobe's solutions for content protection on the Adobe Flash Platform. Discover the best practices for monetizing premium content, understanding the content distribution ecosystem, developing more secure content workflows,and more.

Learn the process of building accessible forms with LiveCycle Designer. Attendees will get an introduction to PDF accessibility, see techniques to create forms that comply with accessibility standards, and learn best practices for evaluating forms...

Learn how to get PDF files to behave on the web the way that you and your viewers want. We'll share best practices for making sure that PDF files are easy to read, navigate, and access, as well as how to make PDF files as streamlined as possible.

Find out how to think proactively about security in order to manage risk and compliance when approaching design or development projects. Participants will learn best practices for leveraging LiveCycle ES to provide information-centric controls

This expert-driven deep dive will demonstrate how to get the best quality from your H.264 encoding and publishing to the web on the Adobe Flash Platform. Topics will include encoding parameters, analysis, resolutions, dynamic streaming, filtering

Learn from the tried and tested practices of some of the industry's leading digital agencies. SoDA will cover topics to help you improve your business effectiveness including the role of spec work, client selection, contract negotiations, scope creep, and

Creating effective and captivating icons enables users to identify your brand and find your application. In this tutorial we'll review best practices and tips for creating icons for various mobile devices.

You can use comments to document your ActionScript code for other developers to use. Doug’s tutorial sums up the benefit of building good coding practices.

Join Michael Labriola as he shows us how to improve our software quality by following test-driven development practices when building your Flex based rich Internet applications.

Join Ben Elmore as he shows us tools and practices that can assist in making team development of Flex applications a positive experience.

Join Aaron Pedersen and James Polanco as they show us how how to use familiar design tools in Adobe Creative Suite to integrate visually rich interfaces with unique, custom components created by Flex Builder developers.

Join Tunde Turner and Steven Webster as they discuss their "Blueprint Architecture" for creating applications with Flex, Adobe AIR, LiveCycle Data Services ES, and LiveCycle ES.

In the second part of this series, Yves thoroughly explains his famous Seven Axioms of Design and the philosophies behind them.

Join Stephanie Baartz-Bowman, Dimitri Munkirs, Donna Baker, Thom Parker, Carl Young and Chris Converse, contributors to AcrobatUsers.com as they demo their favorite features and best practices.

Join Andrew Kirkpatrick as he shows us how to build accessible content in Flash CS4 Professional. Hear product experts explain how to use best practices and techniques to help you build accessible video players, user interfaces, and more.

Join Joe Rinehart as he discusses how Developing enterprise-class applications requires structure, along with sharing best practices, and proven methodologies.

Join Aaron Pedersen and James Polan as they show us how to use familiar design tools in Adobe Creative Suite to integrate visually rich interfaces with unique, custom components created by Flex Builder developers.

Join Sean Corfield as he discusses how event-driven programming is critical in Flex and Ajax development, and the techniques and best practices that drive development for those platforms can be applied to ColdFusion development, too.

Join Jethro Villegas as he shows us demonstrations of cross-media workflows between print, video, and interactive design using best practices for content migration to Flash CS4 Professional.

Lisa Niday summarizes the best practices for print service providers when printing transparency from InDesign CS3.