Learn how you can simplify search marketing using Omniture SearchCenter. See how SearchCenter provides a common interface for managing search campaigns, metrics, and analytics.

Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.

Adobe's Danny Winokur provides a perspective on how Digital Publishing Suite is helping customers deliver targeted marketing programs - bolstered by subscriber data and innovative reader on-boarding capabilities - to drive dramatic growth in magazine and newspaper app readership, as well as merchandising and advertising revenue.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

In 1888, the National Geographic Society was founded for "the increase and diffusion of geographical knowledge." The first issue of National Geographic magazine was soon published, quickly becoming known for its stunning and pioneering photography that captured the imagination of the average citizen. Declan Moore shares how National Geographic has evolved from analog to digital, web and mobile while positively thriving in the shifting world of publishing.

In 1888, the National Geographic Society was founded for "the increase and diffusion of geographical knowledge." The first issue of National Geographic magazine was soon published, quickly becoming known for its stunning and pioneering photography that captured the imagination of the average citizen. Declan Moore shares how National Geographic has evolved from analog to digital, web and mobile while positively thriving in the shifting world of publishing.

Learn which digital metrics are captured in Digital Publishing Suite apps, how to access the reports in the Adobe Marketing Cloud, and how to interpret the data. Hear how your organization can leverage actionable information about end-user behavior to craft editorial, design, and business strategy. This session will provide Digital Publishing Suite users with:• An overview of metrics available through Digital Publishing Suite baseline analytics • A review of major metrics available through Digital Analytics included in Adobe Marketing Cloud• Methods for interpreting metrics and gathering meaningful insights• Examples of how data drives editorial, design, and business decisions

Rakuten uses Adobe Marketing Cloud to optimize their business performance with enhanced reporting and optimization.

Slate.com establishes more efficient and streamlined content delivery for a full range of online channels with Adobe Marketing Cloud, including CQ and Creative Cloud, including Photoshop.