Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Convert browsers into buyers through in-app merchandising. Pique readers’ interest with selected free articles and encourage them to pay for premium content with upsell prompts as they navigate from free article to other articles in the publication. Learn more on the Adobe DPS Help Site: http://helpx.adobe.com/content/help/en/digital-publishing-suite/help/whats-new-release.html

Oakley, a designer of sunglasses, ski goggles and other innovative sports accessories, uses Adobe Digital Publishing Suite to create a merchandising app with inspiring editorial about sponsored athletes. Check out the app of the week video to see some creative applications of DPS overlays. Scroll through the editorial that seemingly appears from behind a mountain. Use the 360 degree overlay to control a snowboarder's rotations through the air.

Adobe Digital Publishing Suite features the internationally known ASOS digital publication. ASOS is the UK's largest fashion design and beauty store, with publications tailored for both men and women. The publication combines social media, e-commerce through in-app merchandising, and trendsetting editorial.

In this episode, you will find out what the Adobe Merchandising product is, and how it can help you.

Developed by Allurent, the Magic Shelf on Borders.com drives higher site conversion, greater engagement with merchandise, and stronger customer satisfaction.