Join Adobe Digital Publishing Suite experts to learn best practices for designing publications for both tablets and smartphones. See how leading publishers such as The New Yorker and Men's Health create content that adapts to the strengths of individual devices in order to optimize the reader's experience. In this session, you will:• Learn best practices for adapting design and editorial content to iPad, iPhone, Kindle Fire, and other leading tablets and smartphones• Understand how reading behavior on various devices can drive app design and layout • View examples of well-designed tablet and smartphone publications

Reader's Digest endeavors to be on every tablet device, and it was available on Kindle Fire HD on its first day of launch. This app of the week video highlights key features, such as interactive quizzes that provide instant feedback, photo-sharing on Pinterest, and easy navigation.

National Geographic introduces readers to stories from around the world. The publishing team uses Adobe Digital Publishing Suite and Adaptive Design Tools in InDesign to efficiently publish to print, iPad, and Kindle Fire. The growing audience is captivated by engaging stories that extend beyond the printed page, told through video, animation, and interactive 360 degree views. With a strong rate of adoption, National Geographic is on track to reach its goal of 300,000 paid digital subscribers by the end of the year.

National Geographic used Digital Publishing Suite and adaptive layout in InDesign CS6 to develop its magazine app for the Kindle Fire. Bill Marr from National Geographic and Lisa Lytton from Paraculture show a preview of the app built with Digital Publishing Suite.

Computer Scientist Duane O'Brien demos three new features in Adobe Shadow: previewing content protected by .htaccess or basic access authentication, testing single-page applications or jQuery Mobile sites that use named anchors, and previewing content on the Amazon Kindle Fire.

Join Zeke Koch, Director of Product Management, as he discusses the business case for building apps with Adobe Digital Publishing Suite. He discusses how tablets are designed for ease of purchase, reach a premium audience, and are easy to build.