Interactive design is not just a passive experience, but must be one that draws in and engages your audience - repurposing complex information and ideas into intuitive layouts and mechanisms that excites audiences. Incorporating best practices and techniques in immersive graphic design, motion design, navigation, and user experience, this master class focuses on helping you build magnetic experiences audiences tell their friends about, and go viral.

Learn how to easily convert your Adobe Flash technology–based ads to HTML5 using the Adobe Flash Professional Toolkit for CreateJS. Also join the discussion about upcoming trends and standards in online advertising.Cory Hudson, creative director at AOL, will walk through several real-world examples to demonstrate:• How to use the Toolkit for CreateJS for digital advertising• Selecting the appropriate workflow for your team• Steps for converting entire ads versus converting only library assets• Working directly with EaselJS• How to make HTML5 ads work within specifications geared toward devices running Adobe Flash Player • Tips and tricks that will help you in your day-to-day work

Continued discussion of recent changes to the Flash platform, including updates regarding tooling and runtimes.

Danny Winokur, VP/GM Interactive Business Unit, discusses Adobe’s recent changes to the Flash Platform.

Interactive design is not just a passive experience, but must be one that draws in and engages your audience - repurposing complex information and ideas into intuitive layouts and mechanisms that excites audiences. Incorporating best practices and techniques in immersive graphic design, motion design, navigation, and user experience, this master class focuses on helping you build magnetic experiences audiences tell their friends about, and go viral.

Join Grant Skinner, veteran interactive developer and creator of EaselJS and Pirates Love Daisies, for this session on building interactive content using the HTML5 canvas element. The talk will feature a comparison of related technologies (Flash, CSS, SVG) and include tips and gotchas, the core API, and an examination of a number of canvas libraries, with a focus on EaselJS. Applied uses include games, infographics, data visualization, and advertising.

Discover several simple and effective tips, timesaving shortcuts, and other helpful information to increase your productivity with Adobe Flash Builder. You'll learn about editor and keyboard shortcuts along with advanced refactoring, debugging, and profiling tips. You'll even learn how to optimize your Eclipse environment for maximum performance.

Join experts from Adobe and the Amazon Web Services team to discover how to leverage the power of Amazon Web Services (AWS) running Adobe Flash Media Server on AWS. Flash Media Server on AWS can be used for high- or low-volume media streaming and social applications such as video chat or multiplayer games. Learn how to configure the Flash Media Server AMI for HTTP video streaming and connect to the Amazon CloudFront CDN. Hear about the options available, tips and tricks from the experts, and new features and functions that will be available later in 2011.

Learn tips and tricks from the experts for developing mobile video applications that will deliver the best performance for the lowest deployment costs. Using Adobe Flash Media Server, Flash Player, and HTML5, you can reach virtually any device using HTTP Dynamic Streaming, P2P multicast, and HLS streaming for Apple devices such as iPad 2.

Hear tips and tricks that will get your whole team working better together, just like Adobe Flash Builder and Adobe Flash Catalyst! Flash Catalyst CS5.5 offers a host of new features to help you design and prototype your Flex application. Flash Builder 4.5 now supports project roundtripping with Flash Catalyst, extending prototypes to seamlessly flow into your application development process. In this session, you'll learn how to replace dummy content with real data services, create animation on the timeline for use in Flash Builder, and structure large projects for success.