John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships.

In this session, Brett Rampata from Adobe’s Experience Design Group will unveil a new “Casual Social Game” platform that integrates with Facebook and leverages Adobe AIR’s unique capabilities. Brett will walk attendees through the “disruptive” desktop experience built in collaboration with MTV and Jackass, and provide a behind-the-scenes look into how it was created.