Join this session to learn how you can leverage Adobe Edge Reflow in your responsive design workflow. We'll start from the beginning and walk through the key stages in the design and development process. You'll learn how to:• Import visual designs into Edge Reflow• Leverage the visual media-query breakpoints in Edge Reflow• Customize designs for different screen sizes • Extract the CSS code from Edge Reflow

Join David Wadhwani, Adobe’s SVP and GM of Digital Media, as he welcomes four incredibly creative minds to explore how they foster creativity and approach their work. You will hear from Rob Legato, an Oscar winning visual effects supervisor; Paula Scher, an iconic graphic designer and illustrator; Erik Johansson, an up and coming photographer and retouch artist; and Phil Hansen, a constraint-based artist that believes limitations drive creativity. We think you’ll leave with more than a few new ideas to incorporate in your next creative project.

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

See how Adobe Muse makes it easier to create optimal and memorable experiences for your website visitors. Now visitors will be able to sign up for newsletters, register for events, and view photos and other content, all using built-in tools that can be configured and styled to look like the rest of your site design. In this session, Adobe Evangelist Terry White will demonstrate how to add rich interactivity to:• Keep your content organized with custom navigation, tabs, and accordions• Add interactive slide shows, lightboxes, and contact forms• Embed arbitrary HTML to add maps, videos, social media buttons, and feeds.

Learn how Adobe Primetime Media Player provides the foundation classes and services to deliver premium video to Flash, iOS, and Android enabled screens, satisfying the needs of audiences today who view content on many devices and expect high-quality video, delivered immediately, within a unique user experience.Join community leader David Hassoun, founder of RealEyes, as he walks through video player development techniques that:• Monetize with seamless ad insertion• Implement rich video analytics• Optimize content for devices on mobile networks• Protect HD content with Adobe Access

Dive into a session that tackles the challenges of producing HD video for the web. MAX Master Jason Levine will teach the best creation and encoding techniques for video and audio distribution for the web.In this session, you'll learn how to:• Select the right tools within Adobe Creative Cloud to use for compression• Avoid the most common errors users make when compressing media• Choose the proper video and audio settings for online and tablet distribution

Learn how discovering and telling stories that are engaging, uplifting, and inspiring can be the foundation for your designs, and how your designs can bring these stories to life. Jake Lefebure, cofounder of the award-wining D.C. creative firm Design Army, will share how to tell today's stories with tomorrow's technology, taking those stories from print to new media. In this lively, interactive session, you'll learn: • How to capture your ideas in simple drawings• A process for taking those concepts from sketch to design, and then to production• Techniques to leverage your core design skills across new and emerging media

Join us for a deep dive into what¹s new in Adobe Illustrator. We'll show you how Illustrator lets you dramatically improve the efficiency of your day-to-day workflow, and how new creative options make notoriously difficult tasks more intuitive and smooth. Anubhav Rohatgi, senior product manager for Illustrator, will show you: • The top new features in Illustrator• Tips and techniques for getting the most out of the exciting new creative tools• Revolutionary new ways to take your work across media

Learn how to set up Adobe Premiere Pro CS6 projects for speed and efficiency. Join Adobe Certified Instructor and Master Trainer Abba Shapiro as he shares the basics and explains key considerations when getting started with Adobe Premiere Pro.In this session, you’ll learn how to:• Choose the best hardware setup for your workflow• Import all types of media into Adobe Premiere Pro• Navigate the Adobe Premiere Pro interface and organize your media

Discover features in Adobe InDesign that will help you reach your audience more efficiently, whether you're designing print documents, tablet apps, or interactive PDF files — or working in all these media. From the powerful Adaptive Design Tools to persistent text-frame fitting, these tools will help you work faster and smarter than ever before.This session will help you learn:• How to efficiently repurpose and adapt your layouts using Adaptive Design Tools• How to align items to a key object• How to accurately preview your layout in grayscale to proof it for a black-and-white device or black-and-white printing

Adobe Prelude helps you review, ingest, log, select, and export video, similar to how Photoshop Lightroom is used with images. Join MAX Master Jason Levine for an introduction to Prelude that will help you get the most out of this powerful production tool.In this session, you'll learn how to:• Organize your media from a shoot• Leverage the power of metadata to log your footage• Speed up your editing process using the unique logging features in Prelude

Learn how social technology is transforming the shape of design and culture for more and more people, and what it can mean for you. Dylan Roscover, founder of The Experiential Company, will share insights on this growing phenomenon, the toolset he uses, and a few key techniques you can employ to stand out from the crowd creatively.In this session, you'll learn:• The effects of social technology on user and client expectations• Tools and workflows that harmonize with these new expectations• Techniques that alleviate technical stress and yield greater creativity

Adobe CEO Shantanu Narayen and Adobe SVP & GM of Digital Media David Wadhwani take a look at how technology is powering a creative evolution and how this is driving Adobe's vision for Creative Cloud.

In this episode you will learn everything about the Open Source extension library "Edge Commons". We will cover the integration process and take a close look at the Spotlight feature for media overlays!

The true power of Reflow is not only designing and creating layouts using CSS, but the ability to have those layouts respond to different screen sizes. From desktop to tablet to mobile. Evangelist Paul Trani takes you through how to take an initial layout, add breakpoints and modify that layout to your liking for all the various screen sizes you'd like to target. Download Adobe Edge Reflow Preview from the Creative Cloud today and give us your feedback through the Adobe Forums or on Twitter: @Reflow @PaulTrani

Brian Longhurst, Professor at University of Salford, speaks about the partnership between the cutting edge media university and Adobe around the development of Adobe Anywhere, revealed at IBC 2012.

The New Yorker was released on the iPhone on August 7, 2012. This video walks through the reader experience, including an intuitive information architecture that allows readers to navigate through sections and articles. It also provides "drawers" that include interactive and supplemental content, as well as share articles through social media.

Us Weekly uses Adobe Digital Publishing Suite to publish its weekly celebrity magazine on the iPad. This video walks through Auto-archiving, which helps readers save space on their tablets, as well as a "matching game" created with slideshows and dual buttons.

Digital Publishing Suite is fueling retail apps, digital catalogs used to drive sales for businesses. This episode features two apps: Wetsuit Bible and P&O Cruises. Wetsuit Bible uses interactive features in Digital Publishing Suite to deeply define product specifications and educate the customer before making a purchase within the app. P&O Cruises guides the user through all the decision making points in booking a cruise, providing destination photos, ship descriptions, itineraries and a booking form inside the app.

Adobe Digital Publishing Suite features the internationally known ASOS digital publication. ASOS is the UK's largest fashion design and beauty store, with publications tailored for both men and women. The publication combines social media, e-commerce through in-app merchandising, and trendsetting editorial.

This session is all about pushing boundaries in cross-media work, and how to bring together different mediums in best-of-breed campaigns and visual initiatives. You can expect new ideas, philosophies and techniques that are cutting-edge.

This session is all about pushing boundaries in cross-media work, and how to bring together different mediums in best-of-breed campaigns and visual initiatives. You can expect new ideas, philosophies and techniques that are cutting-edge.

Get the scoop on Adobe Edge, a new motion and interaction design tool for HTML5, CSS3, and JavaScript. Adobe Fellow Mark Anders will demonstrate how to build beautiful, interactive HTML that incorporates rich design and motion. He'll also show you the standards-based code that Edge generates and how to enhance it. Get an edge on expanding your expertise as a next-generation designer for the web.

See why Adobe Edge gives designers and animators happy feelings about creating engaging animated web content. It's not just about simple transitions — it's about filling your animations with personality. It's about a UI that's familiar and comfortable.

Learn how to extend compositions created in Adobe Edge and integrate them into existing web pages. Josh Hatwich, Adobe senior computer scientist, will walk you through its JavaScript runtime and show you how to integrate projects made with Edge in real-world scenarios, such as deploying to a content management system, integrating with dynamic data, or extending compositions by adding interactivity.

At the Adobe Youth Voices Summit, teenagers from around the world converge in San Jose, Calif., to attend workshops and panel discussions and ultimately to create media that expresses a shared vision for positive change.

Find out how Adobe is helping Express KCS, a leading creative media back office organization, provide creative services to its clients around the world and integrate Adobe tools into its cutting-edge cloud-based production workflow system, StudioOnline.

Turn your productions into $$ by understanding who is accessing your content, whether they are referring it to friends, and what they are saying about it in social communities. Adobe's Online Marketing technologies combine your art with the science of optimized marketing. Join this engaging session to learn more!

John Petrocelli, Vice President of Sales and Business Development at AEG Digital Media, describes the workflow and challenges in enabling large scale, multi-platform live streaming events.

Barry Hartman, Senior Product Manager, Content Protection, describes the challenges and Adobe’s solution for delivering a great customer experience while monetizing your premium content in a multi-screen marketplace.

Kevin Towes, Sr. Product Manager of Adobe Video Solutions, demonstrates future innovations to deliver live streaming video consistently to desktops, phones, tablets and Apple iOS devices.

Every year, thousands of techies, filmmakers, and musicians head to Austin, Texas, for South by Southwest (SXSW). Get a glimpse of the event and how Adobe is participating.

See how Photoshop CS5 easily selects intricate image elements such as hair; eliminates background color around selection edges; and automatically varies selection edges and creates perfect masks using new refinement tools.

Desiree Motamedi gives viewers the inside scoop on Flash CS4! She also discovers the cutting edge of live webcasting via UStream.tv, and find the man of her dreams on Woome.com.

In San Francisco, video pros and hobbyists ask questions about Adobe video solutions. From H.264 to Adobe Media Player, product managers deliver the answers.