Adobe has been expanding its reach into the digital advertising space. We believe that by combining Adobe integrated technologies and rich data with advertisers’ strategy and services, we will deliver the most powerful advertising creation, management and optimization solutions in the market. Check out this session for an overview of the Adobe Advertising Platform and to learn how Adobe and Partners can deliver greater advertising results for your customers.

Everyone has analytics. Jeff Allen, Director of Product Marketing gives a brief overview of what services partners can deliver with Adobe Analytics.

Learn how to log in to SearchCenter. Then, get an overview of the SearchCenter interface.

Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.

Take a look at the Site Overview, the main component of the SiteCatalyst interface. The Site Overview gives you a basic look at the report suite that you have selected.

Learn which digital metrics are captured in Digital Publishing Suite apps, how to access the reports in the Adobe Marketing Cloud, and how to interpret the data. Hear how your organization can leverage actionable information about end-user behavior to craft editorial, design, and business strategy. This session will provide Digital Publishing Suite users with:• An overview of metrics available through Digital Publishing Suite baseline analytics • A review of major metrics available through Digital Analytics included in Adobe Marketing Cloud• Methods for interpreting metrics and gathering meaningful insights• Examples of how data drives editorial, design, and business decisions

Pierre Tager, Product Manager for CQ Cloud, and Chris Nguyen, Product Marketing for CQ Cloud provide a brief overview of CQ Cloud and its value to digital marketers.

Going beyong engagement metrics with Adobe Social to determine business value from your social media strategies.

Digital Marketing evangelist Matt Langie gives a high-level overview of the Digital Marketing Suite benefits and features for prospective customers.

This tutorial describes how to use the Events Module to create and publish rich event registration pages, emails and catalogs to promote your event and register participants. Events Module analytics are covered in a separate tutorial.