This session will showcase the opportunity to optimize business across channels and into emerging media through Adobe analytics solutions with a focus on mobile, and social analytics. Viewing this session should expand your vision and understanding of analytics beyond the traditional web to include these emerging areas—facilitating your ability to present your clients available, measurable solutions that can be tied to performance.

Adobe’s SVP of Digital Marketing, Brad Rencher, talks to partners about Adobe’s vision in Digital Marketing and how partners can work with Adobe to build practices and close business.

John Mellor, VP Strategy & Business Development discusses how Adobe is leading the marketing, driving evolution and supporting partners.

Mike Nann, Director of Marketing & Communications at Digital Rapids, talks about the changing marketplace for digital video content on desktops and devices and how Adobe's vision for the future is addressing broadcasters' needs.

Watch this overview of the Digital Marketing Vision to learn how you can deliver more innovative and effective digital campaigns to your clients.

Join our esteemed panel of SoDA representatives from leading agencies including B-Reel, Effective UI and IQ Interactive, as they share their thoughts on cutting-edge concepts for marketing in 2011. Enjoy a rare glimpse into their private "skunk works" operations. How do they come up with the incredible mashups and innovative ideas that will become the vehicle for future digital marketing campaigns? If you have ever wanted a peek behind the curtain, this is your chance to hear from the experts and ask direct questions in the Q&A session.

Learn why you should use the Flash Platform and LiveCycle ES to develop next-generation enterprise applications that work the way people work. This session will address market trends such as consumerization of IT, productivity, and collaboration.

Join the creative director of VIV magazine, a leading digital lifestyle magazine, and get an inside look into how VIV has pushed the boundaries of traditional publishing to deliver one of the most engaging and successful multimedia magazines on the market

Learn how software with rich, sticky experiences makes it fundamentally easier to attract more users, keep them with you longer, and get them to spend more money. In this session, we'll review recent data from Forrester Research showing how a great user e