Adobe has been expanding its reach into the digital advertising space. We believe that by combining Adobe integrated technologies and rich data with advertisers’ strategy and services, we will deliver the most powerful advertising creation, management and optimization solutions in the market. Check out this session for an overview of the Adobe Advertising Platform and to learn how Adobe and Partners can deliver greater advertising results for your customers.

Discover how the latest enhancements in Adobe LiveCycle Data Services provide your desktop and mobile applications with the most powerful set of real-time data management and messaging capabilities available in the rich Internet application (RIA) space today.

Allow users to create, read, update, and delete (CRUD) records in a database. Use the Flash Builder data management wizard to map CRUD functionality to the appropriate service calls for working with a database.

Join us as we share several of the key best practices we have learned over time while building Hendrix, a large business-critical Adobe enterprise application built with Flex and Adobe LiveCycle Data Services. Hendrix was built to leverage many existing systems within Adobe IT (such as our SAP customer relationship management system and computer telephony integration system). Some of these best practices may be familiar to you, and some may not. All come from the collective experience of the people who design, develop, and operate the Hendrix application.

Explore advanced techniques in using the data-centric development features of Adobe Flash Builder to build an application with Flex and a server-side technology. You'll gain an understanding of how to take advantage of features in Flash Builder, including client-side data management, data paging, and reusing value objects. This session introduces you to topics like customizing generated code to work with MVC frameworks, deploying applications developed using DCD, and lots of other tips and tricks.

Iberia Maintenance is using Adobe LiveCycle solutions with legacy data management systems to streamline aircraft inspections and documentation processes to reduce costs, accelerate inspection times, and enhance services to its customers.

KBC Securities builds a foundation for the future. See how KBC uses Adobe LiveCycle Enterprise Suite and Flash solutions to elevate the customer experience for investors.

KBC Securities builds a foundation for the future. See how KBC uses Adobe LiveCycle Enterprise Suite and Flash solutions to elevate the customer experience for investors

Allow users to create, read, update, and delete (CRUD) records in a database. Use the Flash Builder data management wizard to map CRUD functionality to the appropriate service calls for working with a database.

Leveraging web services seems easy, but what happens as your data model increases in complexity? Kevin Hoyt examines this problem and proposes a solution for data management.