App of the Week - Newsweek
Newsweek, built with Digital Publishing Suite, creates innovative multimedia content to capture readers' attention. This App of the Week episode shows a gorgeous cover featuring Mad Men, elegantly animated with HTML. It also injects current content into monthly issues with web overlays in order to drive readers to engage with the website. Watch this video to see how Newsweek drives readership through social sharing as well as exclusive content for iPad readers.
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