REI, Recreational Equipment Incorporated, uses Adobe Digital Publishing Suite to build targeted and engaging ads into Backpacker Magazine's Gear Guide. Not only does REI reach key demographics through Backpacker's Gear Guide, but it also provides entertaining and interactive ads that delight the reader. Watch this video to see three examples of interactive ads.

Backpacker is the first US magazine to use Digital Publishing Suite for social sharing. This video walks readers through the life cycle of an article being shared through email and twitter, showing both web view and iPad view.

Adobe Digital Publishing Suite features Backpacker, an engaging publication that inspires all of us to get outside. The magazine contains beautiful photography, tips on surviving in the wild, and reviews of equipment and locales.