Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention.

Video games are more than 40 years old, and we are starting to see repeated patterns of audience engagement. We'll show how the time between success reinforcement and the size of an audience have been linked for nearly the last 40 years. Hear from Richard Hileman, Electronic Arts chief creative director, as we explore:• How today's mobile, tablet, social, web, and console games, and new platforms like Connected TV, reflect the link between success reinforcement and audience size• How the complexity of the controller and the game serves as an audience filter over time, by impacting the learning curve of the game • How web-based platforms, combined with innovations in controlling games, can significantly boost the size of the game-playing audience

The Renault Captur has built a brand engagement iPad app using Adobe Digital Publishing Suite. The app uses engaging slideshows, images, and video to illustrate details of the car, showcase the design process from concept to reality, and communicate its consumer lifestyle message.

See how to engage customers with content through social media, websites, smartphones, and tablets, whenever or wherever it is convenient to them. Learn how to combine physical and virtual events to create relevant experiences that connect with diverse audiences and then measure the impact on enrollment. Hear how Murdoch University uses these techniques with Adobe Online Marketing Suite to engage potential students and lead them to enroll in university programs that produce additional tuition revenue.

Learn how you can enable terabit-scale audiences for live and on-demand video delivery by leveraging the Akamai HD Network for Flash, powered by Akamai's globally deployed HTTP EdgePlatform. The Akamai HD Network for Flash offers HTTP-based multibitrate delivery, live DVR, fast startup, and reduced rebuffering to increase audience scale and engagement time. Learn best practices for how to encode and prepare your content for multibitrate delivery to desktops and mobile devices, and how to build a video player based on open source frameworks such as OSMF that can take advantage of the Akamai HD Network for Flash.

Join Ron Rogowski as he speaks about how Engagement - the deep connection companies build with their customers over time- is fast becoming a key business imperative for companies seeking a competitive edge.

Join Brian Wick and Ashish Agrawal as they discuss how in many organizations, a gap exists between internal processes and the people that need them, including customers, citizens, suppliers, contractors, and distributors.