In this video, Cathi gives a brief overview of the new integrations between Auditude, Audience Manager and SiteCatalyst and how these integrations make possible more profitable ad decisions today.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

Join Cathi Kwon, the Senior Product Manager for Publisher Monetization as she talks about how Adobe has integrated Auditude (its new video ad management platform) into the rest of its video delivery technology.

Join Jim Guerard, vice president and general manager of Professional Video, as he discusses the massive shifts happening in the industry today, how Adobe is responding through rapid innovation, and the company's pillars of focus moving forward.

Adobe Product Manager Richard Galvan shares the exciting new capabilities of Adobe Creative Suite 5.5.

Learn about Adobe's new subscription option, that gives you the latest features and functionality of Creative Suite software for an affordable monthly cost. You'll discover the benefits of subscribing and how easy it is to purchase, use, and manage your subscription software.

Join Greg Dierickse as he shares the latest release of EMC Documentum which includes a new interface to work with media assets built on Adobe Flex technology.

Join Tad Staley, Phil Ice and Ali Hanyaloglu (Adobe Product Managers) as they invite Adobe customers to share their keys to success and lessons learned. Hear how Adobe customers have implemented collaboration solutions.