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"App of the Week"

The Knot: M-commerce on the march (Short)
The Knot: M-commerce on the march (Short)
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. See how lifestyle publication The Knot is jumpstarting the consumer shopping experience through their immersive Wedding Magazine app.
  • Products covered:
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 6
  • Runtime: 00:02:10
  • Tags: Carrie Reynolds ,  DPS ,  Digital Publishing Suite ,  InDesign ,  Rebecca Dolgin ,  The Knot ,  XO Group ,  summit 2013
App of the Week - Greater Portland Inc Economic Development App
App of the Week - Greater Portland Inc Economic Development App
Greater Portland Inc released an app for businesses and site selectors looking to expand into the greater Portland region. Designed in partnership with Storycode, a DPS Agency Partner, the app contains powerful data visualizations, audio interviews with C-level executives, and a photo gallery from The Oregonian.
  • Products covered:
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 619
  • Added: Jun 06, 2013
  • Runtime: 00:04:27
  • Tags: business ,  iPad ,  Greater Portland Inc ,  Portland ,  Storycode ,  Teresa Demel ,  The Oregonian ,  app of the week ,  economics ,  infographics
Hearst: The marriage of editorial and marketing (Long)
Hearst: The marriage of editorial and marketing (Long)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • Views: 32
  • Runtime: 00:32:50
  • Tags: DPS ,  Digital Publishing Suite ,  Esquire ,  Hearst ,  InDesign ,  Mark Mikin ,  Sharon Bailey Romano ,  in-app marketing tools ,  interactive content ,  summit 2013
The Knot: M-commerce on the march (Long)
The Knot: M-commerce on the march (Long)
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. See how lifestyle publication The Knot is jumpstarting the consumer shopping experience through their immersive Wedding Magazine app.
  • Products covered:
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 97
  • Runtime: 00:29:40
  • Tags: Carrie Reynolds ,  DPS ,  Digital Publishing Suite ,  InDesign ,  Rebecca Dolgin ,  The Knot ,  XO Group ,  summit 2013
Hearst: The marriage of editorial and marketing (Short)
Hearst: The marriage of editorial and marketing (Short)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • Views: 16
  • Added: May 22, 2013
  • Runtime: 00:32:50
  • Tags: DPS ,  Digital Publishing Suite ,  Esquire ,  Hearst ,  InDesign ,  Mark Mikin ,  Sharon Bailey Romano ,  in-app marketing tools ,  interactive content ,  summit 2013
Introducing the Adobe Kuler iPhone app
Introducing the Adobe Kuler iPhone app
Rufus Deuchler, Adobe worldwide evangelist, shows how you can capture color inspiration using the new Adobe Kuler iPhone app and then sync your color theme for immediate use in Adobe Illustrator CC.
  • Products covered:
  • Illustrator
  • Kuler
  • Creative Cloud
  • Product Version: CC
  • Views: 4,177
  • Added: May 06, 2013
  • Runtime: 00:06:03
  • Tags: Color Themes ,  Kuler ,  ase ,  color ,  color chart ,  color combinations ,  color designer ,  color palettes ,  colour ,  drawing software
Tablet Publishing: The Interactive Future at the School of Visual Arts
Tablet Publishing: The Interactive Future at the School of Visual Arts
Building on the success of Ideopolis, an iPad app created for the 2011 MFA Design Thesis exhibition, MFA Design students at the School of Visual Arts now participate in a course called "Tablet Publishing: The Digital Future." Come learn more about this digital publishing course devoted to using Adobe InDesign and the Digital Publishing Suite toolset. In this session, we'll:• Show how Adobe tools allow MFA students to create and develop their own iPad magazine• Illustrate how students migrate from roles as publication designers to experience designers• Define what Digital Publishing Suite has to offer students in a higher education setting• Highlight some of the most creative ways to use Adobe tools
  • Views: 228
  • Added: May 06, 2013
  • Runtime: 00:48:58
The Importance of Storytelling in Web Design
The Importance of Storytelling in Web Design
Join Denise Jacobs, author, speaker, web design consultant, and creativity evangelist, to explore the growing importance of storytelling in web design; how to communicate the idea of story through all aspects of a website, from content to design to user experience; and how to apply key components of great storytelling in literature to the web.Jacobs will explain how to:• Reverse engineer a project to come up with the story that the website or app needs to tell• Recognize and leverage the elements of story and their visual equivalents• Use literary storytelling elements and devices to create a compelling story• Create content coherence, illuminate the narrative, and leverage three types of user experience stories
  • Views: 130
  • Added: May 06, 2013
  • Runtime: 01:04:57
Digital Government: The Adobe Advantage in the U.S. Public Sector
Digital Government: The Adobe Advantage in the U.S. Public Sector
The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms
  • Views: 49
  • Added: May 05, 2013
  • Runtime: 01:08:09
PhoneGap and Untappd: The Perfect Pint
PhoneGap and Untappd: The Perfect Pint
Untappd was able to use the power of PhoneGap to deliver a native iOS and Android app that increased daily user signups by 200% per month and check-ins from 1.5 million in 2011 to 16 million in 2012, leveraging the same code as its mobile web app. Come hear how and why PhoneGap can make such an incredible difference.The founders of Untappd will share:• Statistics about how PhoneGap accelerated user adoption• Rewards and challenges behind building with PhoneGap• Why Untappd chose to go with PhoneGap over native
  • Views: 285
  • Added: May 05, 2013
  • Runtime: 00:55:04
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