Bill Rusitzky, VP Global Strategic Alliances, discusses the best partner practices and the path to success.

Kevin Lindsay, Director Product Marketing discusses how Adobe Partners can engage with their clients to deliver value with targeting and optimization.

Check out the creative inspiration and MAX 2013 goodness that took place in Los Angeles 5/4-5/8. Sneaks and many customer reactions & more...

Separating desired audio from background noise is a painful process. Or rather, it was. Use a visual editor to paint the sounds you want while identifying those you don't, and this tool will do the rest. It is early prototype technology that we are working on in our development labs. This is not part of any Adobe product but is an example of capabilities that we could include in future years.

Ever wished you had gotten closer to take your picture? Perhaps you were not right in front of your subject, or were too high or too low? This Photoshop sneak will let you adjust the perspective of parts of your shot while keeping the rest of the image intact. It is early prototype technology that we are working on in our development labs. This is not part of Photoshop CC, but is an example of capabilities that we could include in future years.

Photographers will often tell you that "It's all about the lighting", and this sneak experiments with playing with lighting after the fact. Tweak image lighting based on selected samples, and turn your home movies into blockbuster hits (or at least make them look the part) by adjusting lighting modeled on any movie you choose. It is early prototype technology that we are working on in our development labs. This is not part of Photoshop CC or After Effects CC, but is an example of capabilities that we could include in future years.

The process of where and how we create is dramatically changing thanks to major advancements in technology, and there has never been a more exciting time. Join Adobe CEO Shantanu Narayen, Adobe's SVP and GM of Digital Media David Wadhwani, and a collection of Adobe visionaries across digital photography, web design, illustration, video and more as we unveil brand new creative workflows and capabilities. We'll take a look at the present and set our sights on the endless possibilities in our creative future.

There is more creativity & future hardware announcements in our Creative Cloud - get first impressions from luminaries and customers attending this year's event.

Speed up your video ingest and logging tasks with flexible new ways to enter metadata in Prelude. Preview clips and create rough cuts that open directly in Adobe Premiere Pro CC to keep your production vision intact and accelerate the editing process.

Matching the look of clips can be a tedious task. Shot Matcher lets you work faster by automatically correcting for subtle differences in footage to achieve a consistent feel between clips, within scenes, and across your entire project.

It's the end of hard matte lines. Keep the details when separating complicated foreground elements like frizzy hair or motion-blurred edges from complex backgrounds. This means you can create natural-looking composites without keying specially shot footage.

Deliver balanced color and distinctive, visually vibrant looks. Shot Matcher lets you work faster by automatically correcting for subtle differences in footage to achieve a consistent feel between clips, within scenes, and across your entire project.

Edit audio with extraordinary precision. Easily remove specific audio elements in just a few clicks using the new Sound Remover. With Preview Editor, you can visually compare waveform tweaks, view multiple file sections simultaneously, and more.

Want to create and edit QR codes directly in InDesign? This sneak peek shows you something we're working on for the next version of InDesign. See more exciting developments on May 6 at Adobe MAX: adobe.com/go/AdobeNext

Adobe Story CC Plus helps you stay on time and on budget with powerful screenwriting, reporting, and scheduling tools. Share projects and collaborate online. Use script metadata to edit video faster in Adobe Premiere Pro CC.

Get precise control of your sound with the Audio Clip Mixer in Adobe Premiere Pro CC. Adjust each clip independently for a perfect mix. Improved multicam editing makes working with multiple video angles easier. Sync entire bins of footage all at once using audio waveforms.

Integration with Adobe Premiere Pro CC and Prelude CC lets you conform scripts to video clips, create searchable metadata, and improve Speech to Text analysis. View and edit your script directly from panels inside Prelude CC and Adobe Premiere Pro CC.

Modern productions are built on hundreds (if not thousands) of clips. It's easy to lose track of files, proxies, and backups saved on multiple drives. Link & Locate in Adobe Premiere Pro CC helps you track down your clips quickly, making media management more efficient.

Edit more efficiently with a redesigned Timeline, intuitive track targeting, and dozens of new shortcuts in Adobe Premiere Pro CC. See critical info such as duplicate frames and through edits. With Paste Attributes, you can copy and paste the specific effects you need from one clip to another.

A major upgrade to the much-loved Warp Stabilizer, VFX adds the ability to choose which objects within a scene get stabilized, reverse a stabilization, and preserve a scene's original scale to fix tricky shots such as aerial fly-throughs.

Quickly apply rich, beautiful, preset color grades in Adobe Premiere Pro CC thanks to the Lumetri Deep Color Engine. With the Looks Browser, preview and add looks from Adobe SpeedGrade CC as easily as adding a dissolve. Also import LUTs from other systems.

Check out what the Photoshop team has been working on! This feature will help you reduce blur in your photographs. See more exciting developments on May 6 at Adobe MAX. adobe.com/go/AdobeNext

Conform to today's broadcast regulations with a loudness monitor you can reference as you work. The TC Electronic ITU Loudness Radar panel provides visual feedback so you can quickly find and fix audio passages that exceed volume limits.

Scenes from popular 3D modeling and animation software CINEMA 4D can be used directly as footage inside After Effects CC without the need to render first. This eases roundtripping between the programs and opens up numerous creative possibilities.

A Live 3D Pipeline in After Effects CC brings CINEMA 4D scenes in as layers — without intermediate rendering. Separate complicated elements from backgrounds using the Refine Edge tool. Stabilize specific objects within a scene with Warp Stabilizer VFX.

Professional video editing is faster and more efficient than ever thanks to dozens of brand-new features in Adobe Premiere Pro CC, including a redesigned timeline, improved media management, and streamlined color grading with the Lumetri Deep Color engine.

Speed up your pace when designing with multiple elements on a page by creating layers using the new Layers panel.

Create engaging motion effects with just a few mouse clicks - make images and elements move in different directions at different speeds when scrolling.

WW Web Evangelist Paul Trani and Product Marketing Manager for Video, Meagan Keane take you backstage and behind the scenes of MAX 2013.

Join David Wadhwani, Adobe’s SVP and GM of Digital Media, as he welcomes four incredibly creative minds to explore how they foster creativity and approach their work. You will hear from Rob Legato, an Oscar winning visual effects supervisor; Paula Scher, an iconic graphic designer and illustrator; Erik Johansson, an up and coming photographer and retouch artist; and Phil Hansen, a constraint-based artist that believes limitations drive creativity. We think you’ll leave with more than a few new ideas to incorporate in your next creative project.

What are the new apps, tools, and services driving changes in the creative process? Terry White shows off the latest in digital imaging, illustration and publishing, Jason Levine shares brand new video features, and Jeff Veen demonstrates new features within Adobe's web design applications.

Jeff Veen and Scott Belsky unveil the brand new Creative Cloud workflow across apps, files, teams, community, colors, fonts and more.

Join Adobe Evangelists James Li and Peter Huang as they show how to use Adobe Creative Cloud for character animation and game art design. They'll demonstrate a highly efficient workflow to create lively GPU-accelerated, interactive 2D skeletal game animations.Li and Huang will cover:• Game animation design: How to architect, design, and create game assets with Adobe Photoshop, Illustrator, and Adobe Audition• Game animation implementation: How to create skeletal animations in Adobe Flash Professional using the DragonBones design panel • Integration with a game engine: How to export your animations into texture assets in different formats for popular GPU rendering frameworks like Stage3D or cocos2d

Join AJ Fitzpatrick, Associate Creative Director with Sony’s Global Experience Design Team, to learn how his team of designers, developers, and interaction specialists deliver innovative experiences that continually reshape Sony's online presence. As well, you will have the opportunity to view a demonstration of the new direction Sony VAIO is headed to satisfy the needs of today's creative professional.

Join AJ Fitzpatrick, Associate Creative Director with Sony’s Global Experience Design Team, to learn how his team of designers, developers, and interaction specialists deliver innovative experiences that continually reshape Sony's online presence. As well, you will have the opportunity to view a demonstration of the new direction Sony VAIO is headed to satisfy the needs of today's creative professional.

Design firm Vasava creates their MAX 2013 identity in this time-lapse video.

Design firm Sagmeister & Walsh creates their MAX 2013 identity in this behind-the-scenes, time-lapse, 24-hour video.

SHIFT student participant of the 2013 AYV Film Camp at SHIFT. SHIFT in partnership with Spy Hop Productions hosted a 3-week AYV film camp that culminated in a big-screen exhibition at the Tumbleweeds Film Festival, March 16. We selected 24 students from the ages of 13-19 from an applicant base of over 50. These teens produced six short films, typically in teams of three in three categories: music video, traditional animation and documentary.

Jens discusses Adobe's next-generation approach to video delivery, protection, monetization and analytics across screens with the GA launch of Adobe Primetime 1.0.

As part of Adobe's efforts to help content programmers and distributors transform their businesses, Jeremy announces the GA launch of Adobe Primetime — with flagship customers NBC and Comcast onboard.

See the latest features in Adobe Photoshop and learn time saving techniques video editors and motion graphics designers can benefit from when using Photoshop for video workflows.

Tony Katsabaris interviews ANZ customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Highlights of Product Manager, Al Mooney's presentation for the 2013 Las Vegas SuperMeet concluded with a big new announcement. Find out after Al's presentation how some attendees believe new offerings from Adobe will change the way they work.

Paul Hodges, Executive Producer for the San Francisco Giants and SFG Productions, explains what goes into marketing and promotion for the San Francisco Giants baseball team and how his job is made easier with Adobe tools.

Paul Graff is the Creative Director at Crazy Horse Effects, a contributor for visual effects to some of the largest films in Hollywood. Learn why Adobe is the mother of the Crazy Horse workflow and how new features in After Effects have Graff both excited and a little nervous.

Professor of Film Editing, Julian Semillian explains why the University of North Carolina School of the Arts has made the switch to Adobe Premiere Pro to prepare their students in professional careers in film and broadcast.

Learn the benefits of the TC Electronic Loudness Meter inside Adobe Audition for real life audio pros.

Saturday Night Live Film Unit Editor, Adam Epstein details the insane schedules that create SNL film content and how Adobe tools help make it all possible.

Adobe Premiere Pro is a powerful NLE connecting all of your media as it flows in and out of post-production. Join Jason Levine to learn how to move your media and your creative decisions between Adobe Premiere Pro, After Effects, Photoshop, Audition and more.

Find out what makes Adobe After Effects Next an essential upgrade for animators, compositors and designers. Jason Levine of Adobe and Mathias Omotola of Maxon show the new Live 3D Pipeline between Cinema 4D and After Effects. Other exciting features are the new Refine Edge that makes rotoscoping easier and the more flexible Warp Stabilizer VFX.

Adobe Story Plus helps you stay on time and on budget with powerful screenwriting, reporting, and scheduling tools. Karl Soule shows you how it works to streamline post-production tasks with Adobe Prelude and Adobe Premiere Pro.

Join Jason Levine as he introduces you to the new, more efficient editing features added to Adobe Premiere Pro Next including a redesigned timeline, improved media management, and streamlined color grading.

Find out how you can craft and promote professional productions with Adobe Creative Cloud and the next version of Adobe video products. Creative Cloud lets you download all the tightly integrated Adobe video tools including Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, plus get Adobe Story, Adobe InDesign, Adobe Acrobat, and much more for one affordable monthly price.

Adobe Anywhere for video is a modern, collaborative workflow platform that empowers users of Adobe professional video solutions to work together using centralized media and assets across virtually any network. Join Karl Soule as he demonstrates the benefits of this powerful platform for broadcasters and other enterprise-level organizations.

Redesigned Adobe SpeedGrade offers powerful tools for precise color correction and creative look design for colorists, editors, and visual effects artists. In this presentation, Karl Soule, Adobe Business Development Manager, will introduce the new face of SpeedGrade, including the new Shot Matcher, Look manager, and film stock emulations, and demonstrate color grading workflows with Adobe Premiere Pro.

Product Owner for Adobe Professional Audio, Durin Gleaves explains how a combination of findings from the Adobe Research Lab and customer feedback came together to influence the next version of Adobe Audition.

Editor Vashi Nedomansky has been cutting with Premiere Pro for features, commercials and music videos for over 5 years, now the industry is turning to him to help them get up to speed with Premiere Pro. Learn why Vashi chooses Premiere Pro and why he believes the continued refinement in Premiere Pro Next makes it best choice for editing.

Al Mooney gives insight into the next version of Premiere Pro, a release that has been built from direct engagement with customer –including luminary filmmaking team the Coen Brothers, who will be editing their next feature film slated for production in 2013 exclusively with Premiere Pro.

Adobe video products are made better every year because of the feedback of customers – at NAB Team Adobe takes time out to host a celebration dedicated to all those customers and their contribution to the products.

After Effects product manager, Steve Forde, talks about new features and how they came to be. Spoiler alert: User feedback informed innovation!

Rhys Thomas, director/producer of NBC's Saturday Night Live Film Unit, needs every second. Learn why switching to Adobe Premiere Pro made the most sense for his fast-paced team.

Director/editor Kyle Patrick Alvarez reacts to new features in Premiere Pro Next and the "sheer extent of technology" that is NAB.

Director/Animation Artist, David Lewandowski, is excited about the new features in After Effects, "It's a good time to be an After Effects user." Hear why.

After launching at NAB 2012 Adobe Prelude has had a year of growth and broadening horizons.  Prelude Product Manager, Wes Plate explains how listening to the needs of users has help direct the next version of Adobe Prelude and where the product will go in the future. 

Director/Editor/Author Mitch Jacobson explains the value he sees in getting certified on Adobe Premiere Pro through training available at the Post Production World Conference.  

Adobe Anywhere for video launches at NAB 2013. Product Manager, Michael Coleman, explains the details of the new offering and why its so unique for the broadcast industry.

The Adobe keynote "From Concept to Delivery: The Fusion of New Media and Technology" at the Post Production World Conference brought together a panel of prestigious creatives including Patrick Murphy of Kappa Studios, Bayan Joonam of SoulPancake and Adam Pertofsky of Rock Paper Scissors.  Moderated by Mark Randall, chief strategist at Adobe, the panel discussed the changing landscape of video and how the latest trends in technology are helping them produce exceptional content under tight timelines.

Adobe is helping video pros and fimmmakers push the boundries of storytelling like never before.

Adobe® Anywhere for video, Broadcast, Adobe Premiere® Pro, Prelude, After Effects®, Editing, Post Production, Video, Education, Advertising, Collaboration.

Stephen Hamill interviews APAC customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Siva Ganeshanandan interviews APAC customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Bill Rusitzky, VP Global Strategic Alliances, discusses the opportunities for Agencies.

Brands everywhere are wrestling with the best ways to balance the pressures of consumer expectations and business demands as they prepare to move fully into digital. John Mellor, VP of Strategy for Digital Marketing, is joined onstage by Felix Baumgartner and several trailblazers who are leading the way in digital marketing to discuss why it’s time to take theleap—and why you don’t have to do it alone.

Watch 5 marketing experts debate if marketing is B.S. They discuss Twitter and Facebook, what influence really is, and why brands need to rely on a complete marketing mix. The panel is moderated by Todd Wasserman (Mashable business editor) and includes B.J. Mendelson (author), Thor Muller (co-founder of Get Satisfaction), Christian Waitzinger (executive creative director, SapientNitro) and Jeff Feldman (director of strategy, Adobe).

In this episode you will take a look at Edge Tools and Services & hear what responsive design is all about

In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Join Brad Rencher, Adobe’s SVP & GM of Digital Marketing, and special guests as we illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.

Adobe Youth Voices Film Camps provides to youth the opportunity to create high-quality youth-produced media created to address critical issues and effect positive change. Students gathered at the Adobe Headquarters in San Jose, CA to learn how to take their filmmaking to the next level.

The January 2013 update to DPS introduces a number of new features for improving the new reader experience by offering one free foio to new readers and the option for digital "blow-in" communications. This video introduces these new features.

See a rough cut overview of the latest new features and enhancements including hierarchical master pages, widget updates, new spelling checker, and more.

Do you know what your social media activities are actually doing for your business?

Sundance Grand Jury winning production team behind Blood Brother has made the change to Adobe Premiere Pro and Creative Cloud for their next feature documentary, see why.

You have the data but are you getting real results?

The January 2013 update to DPS introduces a number of new features in new apps and the Adobe Content Viewer for iOS and iPad. This video introduces these new features.

Sundance Producer, Sean O'Grady (Big Sur and In A World) has seen first hand the effects of technology on the filmmaking process. O'Grady plans to switch to Premiere Pro and believes that Adobe video tools are taking filmmaking to the next level, enabling filmmakers to get their stories told.

Sundance director/editor Jim Mickle talks about the process behind his feature film "We Are What We Are", edited exclusively using Adobe Premiere Pro via Adobe Creative Cloud and how he believes that Adobe integrated video tools and the subscription based software model of Creative Cloud is the very best option for independent filmmakers.

In PART THREE we highlight other companies at the festival who are aligned with Adobe's intent to support filmmakers through effective, efficient technology.

We think you'll agree that "2013 is going to be a HUGE year for Adobe Premiere Pro, Creative Cloud, and all of the Adobe video tools!"

This year Adobe presented a panel in Sundance's New Frontier creative space: "From Script to Screen - How Technology is Empowering Filmmakers".

In PART TWO we connect with the panelists and learn how technological advances impact, inspire, & and influence their workflows.

About the panelists:
Tyler Nelson - Assistant Editor, House of Cards, Girl with the Dragon Tattoo, Social Network

Bill Yukich - editor, music videos (Shakira, Pitbull, Red Hot Chili Peppers) and commercials (Volvo, Coca-Cola, Proctor & Gamble)

Bayan Joonam - Head of Production, SoulPancake

Adobe had the distinct pleasure of continuing its partnership with Sundance Film Festival again this year. We set out to learn how Adobe Pro Video solutions are impacting independent filmmaking.

In PART ONE you'll hear from featured directors, producers and editors who utilized Adobe's Creative Cloud to streamline and enhance their workflow – and other filmmakers who are already planning to do so for their next projects.

Writer/director/editor, Kyle Patrick Alvarez, talks about his latest movie and how he used the tools in Adobe Creative Cloud to make it.