Eric Matisoff is the Director of Web Analytics at Razorfish, a Publicis Groupe Company. In this video, Eric talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

This session will showcase the opportunity to optimize business across channels and into emerging media through Adobe analytics solutions with a focus on mobile, and social analytics. Viewing this session should expand your vision and understanding of analytics beyond the traditional web to include these emerging areas—facilitating your ability to present your clients available, measurable solutions that can be tied to performance.

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Join the Amazon Web Services team as they discuss multiscreen video, by applying the power of the Cloud to achieve “Content Anytime, Anywhere, on Any Device.” This session will address strategies for taming this complexity at scale by leveraging cloud based solutions. Topics include:• high speed content ingest• tiered scalable storage• elastic compute/processing• monitoring and analytics• monetization• global distribution• security

Discover the best strategies for coping with the heavily fragmented web and the testing and debugging that it requires across devices. Andre Jay Meissner will explain ways to check the consistency and performance of code in production across multiple operating systems and browser engines. At the end of the session, you'll either leave with an ideal starting point or take away important additions to your existing QA workflow. You'll learn how to: • Define the right set of test devices • Interpret analytics to narrow down the test farm • Acquire the test devices for free• Choose the right tools and tests for your job

See how Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.

Steve Hammond, Director of Integration Solutions for Digital Marketing, discusses a completely new way for marketers to get their work done across Adobe Marketing Cloud has been redesigned with a new, social-enabled UI the reimagines how marketers visualize, socialize and collaborate across teams and agency partners. Thinks of the rich visualizing and sharing capabilities of a social platform like Pinterest. The ultimate goal is to create a more aligned, nimble marketing organization that can move at the speed of digital, getting to insight and action faster than ever before.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

Join A@A developer David Benge as he demonstrates how to integrate Omniture Survey components for the CQ/WEM platform.

Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."