In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Join Brad Rencher, Adobe’s SVP & GM of Digital Marketing, and special guests as we illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.

David Jones, an up-market Australian department store chain, released its holiday catalog using Adobe Digital Publishing Suite. The catalog is designed for perusing gift ideas and, without missing a beat, making a purchase. David Jones takes special advantage of the image sequence overlay, allowing readers to swipe through a set of images and watch the present pop out of the box.

In this tutorial, learn about the improved support for touch devices in Adobe Acrobat and Reader XI. The new Touch mode provides smoother scrolling, you can swipe to scroll a page, accelerated swiping to allow to you to scroll quickly through large documents, and pinching to zoom.

Greg Rewis interviews Adobe software developer Christian Cantrell about cross-platform multiscreen development and afterward solicits reactions from those who attended Christian’s SXSW workshop.

Many smartphones these days have gesture capability, and Paul will show you how to tap into this functionality using Flash.