A reminder about the potential negative alternatives to positive hobbies like skateboarding.

The avoidance of some accidents in life is possible. To prepare for them should be the first line of defense. It is true that “sticks and stones may break [your] bones” especially if you don’t Wear A Helmet while skateboarding. This public service announcement takes a special effect’s approach to ride its point into our heads on safety.

XD Experience Design Manager, Eric Jensen, takes you behind the scenes of Nike's Debacle, with Mark Hegarty of Hega.tv, and members of Nike's SB team.