Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.

Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.

Adobe Muse recently introduced a feature that allows you to incorporate TypeKit web fonts into your website designs. In this video, Product Manager Dani Beaumont shows you how to access over hundreds of font types that look beautiful and can be understood by search engines and screen readers.

Learn how to spread the word about your web portfolio by adding social media and optimizing your portfolio for search engines to find you. Then publish your portfolio and make sure to keep it fresh with new content that promotes the work you're doing. Utilize the example web portfolio assets to finish and publish your own web portfolio.

In this episode, you will find out what the Adobe SearchCenter product is, and how it can help you.

Learn about video editing with Adobe Premiere Pro. Import assets, find footage with Speech Search and Face Detection, composite and apply effects with the Mercury Playback Engine, and output through the Adobe Media Encoder.

Jay and Damien offer tips to create your SEO strategy such as optimizing keyword research and metrics results and incorporating intelligent mapping to your URLs.

In this video, Jay and Damien explore the challenges of search engine optimization regarding deep links and dynamic content, citing that indexing results are directly tied to html-based URL searches.

Jay and Damien introduce the Adobe Flash Player for search engines project with Google, emphasizing how the partnership offers crawlability for interactive and dynamic content on a website.

Jay Middleton and Damien Bianchi begin to demystify SEO by explaining how search engines view dynamic content within a web page, and highlighting the importance of tags, descriptions and links.