Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Learn how to develop and implement an effective sales and retention process for your web agency. If selling solutions is something you need to brush up on, you don't want to miss this session. Join Tim Gentle from the agency Design Experts as he:• Uncovers the importance of documentation in the sales process, from the phone ringing to closing the deal • Provides tips on identifying and qualifying customers • Outlines methods of scoping out the specific requirements of a project• Defines how to create and deliver profitable sales proposals

Adobe Showcase is an iPad app to help sales teams find success stories, white papers and webinars to share with their customers. Adobe Showcase is currently available internally only at Adobe. This video explains the efforts of design and development that went into the creation of the application. At the same time, it highlights some of the Adobe technology used in Showcase, including Adobe Analytics, Adobe Recomendations, Adobe Experience Manager, and Scene7.

In this video, Cathi gives a brief overview of MediaWeaver, a component of Adobe's Project Primetime, including the consumer experience it delivers, deployment options and the benefits that accrue to media sales pros today.

In this video, Cathi gives a brief overview of the new integrations between Auditude, Audience Manager and SiteCatalyst and how these integrations make possible more profitable ad decisions today.

Adobe team members and clients discuss Project Primetime, a unified video platform that helps you achieve broadcast audience reach, lower operating costs, and boost revenue from ad sales. In this video learn more about the platform as well as how its addressing the needs of the marketplace.

Digital Marketing evangelist Matt Langie gives a high-level overview of the Digital Marketing Suite benefits and features for prospective customers.

Bill Binch, GM & SVP of Sales, Marketo, speaking at Adobe EchoSign Web Contracting 2012

Digital Publishing Suite is fueling retail apps, digital catalogs used to drive sales for businesses. This episode features two apps: Wetsuit Bible and P&O Cruises. Wetsuit Bible uses interactive features in Digital Publishing Suite to deeply define product specifications and educate the customer before making a purchase within the app. P&O Cruises guides the user through all the decision making points in booking a cruise, providing destination photos, ship descriptions, itineraries and a booking form inside the app.

Adobe Digital Publishing Suite features three apps designed for the medical industry: a sales tool for a dental office, a physician professional development journal, and a patient facing app. Watch the video to see a few samples of interactivity that support the business case for producing apps in the medical industry.