Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Rakuten uses Adobe Marketing Cloud to optimize their business performance with enhanced reporting and optimization.

David Jones, an up-market Australian department store chain, released its holiday catalog using Adobe Digital Publishing Suite. The catalog is designed for perusing gift ideas and, without missing a beat, making a purchase. David Jones takes special advantage of the image sequence overlay, allowing readers to swipe through a set of images and watch the present pop out of the box.

Fashion retailer ASOS publishes its weekly magazine to showcase new clothing lines and accessories. The publication, available in print and on the iPad, has now been customized for the iPhone screen. Readers can navigate through articles on their favorite stars, watch how-to videos, and peruse the racks for the latest designs. The app is integrated with the ASOS website, allowing readers to purchase clothing and accessories without leaving the app.

Dick’s Sporting Goods released 2012 Football, its first Digital Publishing Suite app on the iPad. Dick’s Sporting Goods is a Fortune 500 company and one of the largest sporting goods stores in the world. Its app is a retail catalog devoted to football cleats, equipment and apparel, designed to ease the gear research and purchasing process for its football customers. Watch the video to see how it uses interactive features in Digital Publishing Suite to create a great shopping experience.

Digital Publishing Suite is fueling retail apps, digital catalogs used to drive sales for businesses. This episode features two apps: Wetsuit Bible and P&O Cruises. Wetsuit Bible uses interactive features in Digital Publishing Suite to deeply define product specifications and educate the customer before making a purchase within the app. P&O Cruises guides the user through all the decision making points in booking a cruise, providing destination photos, ship descriptions, itineraries and a booking form inside the app.

Trendsetting clothing retailer maximizes marketing returns across brands and channels using the Adobe Digital Marketing Suite.

Learn about the next wave in digital publishing: how corporate publishers are taking advantage of highly designed, immersive reading experiences. See how corporate publishers are using digital publications on tablet devices to extend their brand and engage their audiences through real-world examples and case studies. Hear from leading companies how digital customer publications, marketing collateral, retail catalogs, event guides, annual reports, and other documents are already being used to engage users with extended information.

How are companies in China and Japan dealing with the boom in online marketing, social media and e-retail? Alex Barron of VCC, an Adobe Omniture partner, shares his experiences.

Australian Kitchen Industries uses Adobe Connect for high-impact web conferencing and to train 450 resellers at retail outlets across the country.