Admosis Media uses real-time, comprehensive feedback from Adobe Social and Adobe Media Optimizer for social advertising solutions within Adobe Marketing Cloud to improve its clients’ social marketing performance. One client increased social ad impressions 4,000%. For another client, Admosis cut the cost to acquire new fans by 400% and boosted daily wall post activity by 3,000%. Learn how else Admosis uses Adobe solutions to optimize social ad spending by watching this video.

Learn about the latest, most innovative features of HTML5 — features that will shape the future of websites and applications.Greg Wilson, Adobe developer evangelist, will cover:• How to use WebRTC for real-time multimedia capabilities• AppCache and the Storage APIs to for keeping persistent data• Web Intents for communicating between applications• More APIs, as well as best practices for when and how to use these features

Shift the musical pitch of a composition in real time or bend the pitch by changing the tempo over time. Jeff Sengstack, the InfiniteSkills.com author of Learning Adobe Audition, explains how to use keyframes to change pitch and duration over time in both the Editor panel and in a Multitrack Session.

Join SapientNitro for a discussion on the planning, execution, and presentation of a real-time, omnichannel campaign created here at Adobe MAX. You'll learn about the customer engagement, social interaction, and on-the-fly production of a digital campaign based on the live "Adobe Throwdown" design tournament. The ever-changing digital landscape of the new agency, along with the traditional advertising mainstay of capturing the human story, will be brought together to demonstrate the future of marketing.

Fearless. Insane. Humorous. Wildly creative. These are just some of the words used to describe the prolific work that pours from the New York design studio karlssonwilker. This is a team of imaginative designers who take pride in being an independent and internationally recognized creative force and are highly respected for their work. Come hear from Hjalti Karlsson and Jan Wilker about the role of technology in their world and, more important, how play factors into it. You'll leave inspired by examples from 120 months of design projects, including:• Real-time adventure and play in design• How digital tools have shaped their design processes

See how Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.

Learn how Sony Electronics uses Adobe Social to measure its social activity in real time, and ties social media to results.

Niels Stevens, Adobe UK’s Video Product Manager, will be exploring the powerful new features of Adobe Audition – such as real-time clip stretching and speech alignment.

Principal Scientist Narciso Jaramillo introduces Brackets, a new open-source code editor from Adobe, and demonstrates two features that improve productivity: inline editing for accessing code snippets from various files and live development for viewing updates instantly.

Adobe Anywhere for video allows video teams to collaborate and access shared media across standard networks virtually anywhere they have internet connectivity. Product Manager Michael Coleman and Worldwide Evangelist Jason Levine demonstrate how Adobe Anywhere helps video teams work together and create more efficiently than ever before possible.