Learn how you can simplify search marketing using Omniture SearchCenter. See how SearchCenter provides a common interface for managing search campaigns, metrics, and analytics.

Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.

Learn which digital metrics are captured in Digital Publishing Suite apps, how to access the reports in the Adobe Marketing Cloud, and how to interpret the data. Hear how your organization can leverage actionable information about end-user behavior to craft editorial, design, and business strategy. This session will provide Digital Publishing Suite users with:• An overview of metrics available through Digital Publishing Suite baseline analytics • A review of major metrics available through Digital Analytics included in Adobe Marketing Cloud• Methods for interpreting metrics and gathering meaningful insights• Examples of how data drives editorial, design, and business decisions

Rakuten uses Adobe Marketing Cloud to optimize their business performance with enhanced reporting and optimization.

Slate.com establishes more efficient and streamlined content delivery for a full range of online channels with Adobe Marketing Cloud, including CQ and Creative Cloud, including Photoshop.

What kind of robot gets fired? One that tries to do the job of Adobe Analytics - part of the Adobe Marketing Cloud. Get from data to consumer insights faster than ever.

Learn how Sony Electronics uses Adobe Social to measure its social activity in real time, and ties social media to results.

What kind of robot gets fired? One that tries to do the job of Adobe Analytics - part of the Adobe Marketing Cloud. Get from data to consumer insights faster than ever.

Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud

Think there's no ROI on social media?