The Importance of Storytelling in Web Design
Join Denise Jacobs, author, speaker, web design consultant, and creativity evangelist, to explore the growing importance of storytelling in web design; how to communicate the idea of story through all aspects of a website, from content to design to user experience; and how to apply key components of great storytelling in literature to the web.Jacobs will explain how to:• Reverse engineer a project to come up with the story that the website or app needs to tell• Recognize and leverage the elements of story and their visual equivalents• Use literary storytelling elements and devices to create a compelling story• Create content coherence, illuminate the narrative, and leverage three types of user experience stories


