Companies and brands intuitively know they should be on tablets and mobile devices - and in 2013 they're increasingly forming cohesive strategies for targeting these connected consumers. Learn from Jeffrey Hammond, VP and Principal Analyst at Forrester Research, what function mobile plays in the marketing mix, the role of apps and the mobile web, and how to take advantage of these emerging trends to connect with your stakeholders.

Companies and brands intuitively know they should be on tablets and mobile devices - and in 2013 they're increasingly forming cohesive strategies for targeting these connected consumers. Learn from Jeffrey Hammond, VP and Principal Analyst at Forrester Research, what function mobile plays in the marketing mix, the role of apps and the mobile web, and how to take advantage of these emerging trends to connect with your stakeholders.

Steven Webster is interviewed at the Adobe Partner Community Day 2010 in New York.

Matthias Zeller is interviewed at the Adobe Partner Community Day 2010 in New York.

Kevin Atkinson is interviewed at the Adobe Partner Community Day 2010 in New York.

John Knightly is interviewed at the Adobe Partner Community Day 2010 in New York.

Joe Sanfilippo is interviewed at the Adobe Partner Community Day 2010 in New York.

Christian Saylor is interviewed at the Adobe Partner Community Day 2010 in New York.

Bertil Snell is interviewed at the Adobe Partner Community Day 2010 in New York.

Ben Watson is interviewed at the Adobe Partner Community Day 2010 in New York.