Cross-channel digital marketing: Using data to drive consumer interactions

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

In this tutorial, learn how to export form data in Adobe FormsCentral to Excel, CSV, or PDF by following these 7 simple steps.

Learn how to use Illustrator and a free vector file of a world map to create a custom map showing geographic data by country.

Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud

In this tutorial, learn how to view and summarize form responses that are collected using Adobe FormsCentral. You'll see real-time data that you can sort, summarize, graph, or even export. This feature is available when using Acrobat XI Pro. and the Adobe FormsCentral online service.

Moderated by our SVP of Global Marketing, Ann Lewnes, fellow panelists Jon Vein, Linus Karlsson, and Jim Stengel shared their thoughts on how we need to strike a healthy balance between focus on data and our own gut and intuition.

Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.