This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.

Photoshop makes it super-easy to produce graphic and photographic content for video editing. This lesson walks you through the options, including important color management preferences.

Alyssa Fox believes that there is a common misconception that the quality of tech doc created outside the USA is not as good as that created w/in the USA. We need to take time to make sure that all global team members create consistent quality. Alyssa manages a global team and discusses techniques to ensure consistent results.

Learn how you can use Adobe Muse and Business Catalyst work together, to let you take full advantage of advanced features such as the blogging module.

Learn how to use Adobe Creative Suite and Creative Cloud along with Adobe's enterprise content management solution, Adobe CQ, to design for the enterprise. Enterprise doesn't need to be scary for web designers, conjuring up images of ugly websites, greenscreens, and complex CRM systems. Over the years, these systems have changed, and many have moved to web-based solutions. In this session, you'll learn:• The basics of Adobe CQ and Adobe's ECM solution• How to work with Creative Suite tools to develop and edit assets for use with Adobe CQ and Adobe CQ Digital Asset Management (DAM)• How to utilize the creative workflow, leverage Adobe Creative Cloud, and create and edit assets stored in CQ DAM

Learn how to define, gather, and manage real content so your designs better reflect the intent of your product or message. This talk answers some of the most challenging questions about content management and introduces relevant new thoughts from Adobe.Join Alex Morris, Adobe senior product manager, for a discussion on: • Why content should come first in any design project• How to define your content strategy• How to get your clients or customers to start caring more about their content• How to collect and manage content during design• Which tools and processes can help

CreateJS is a suite of open source libraries for building games, data visualizations, eLearning, ads, and other rich experiences on top of modern web standards, targeting web, mobile, digital publishing, and desktop. It provides a mature base for working with high-performance 2D graphics, animation, sound, and asset management.Grant Skinner, CEO of gskinner.com and founder of CreateJS, will share:• Fun, real-world examples of CreateJS in use• How to get started building great content with the libraries• A look at advanced features • Tools for a productive design/develop workflow

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Learn an advanced approach to previewing your CSS, HTML, and JavaScript using Adobe Edge Inspect. Synchronously browse and inspect your content efficiently, and make responsive web design easier for you and your team.Senior Product Manager Bruce Bowman will discuss these advanced capabilities of Edge Inspect:• Tips and tricks on how to use the top features to enhance your mobile web design work• Localhost URL support, hide/show Edge Inspect UI on devices, HTTP authentication support, cache management, URL monitoring, and HTTPS support • Integration with other Edge tools

Learn all about how Adobe Experience Manager helps you organize and manage the delivery of creative assets and other content across your digital marketing channels. Including web, mobile, email, social media, and video.