Learn how to log in to SiteCatalyst and the Adobe Online Marketing Suite. All you need is your company name, your username, and your password.

Noah Robischon from Fast Company and Joe Zeff from Joe Zeff Design show how Fast Company uses Adobe Edge to create an engaging HTML5 content that seamlessly integrates with Digital Publishing Suite.

Andy Jacobs is the CTO and Director of Global Partnerships at MRM, an IPG company. In this video, Andy talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Eric Matisoff is the Director of Web Analytics at Razorfish, a Publicis Groupe Company. In this video, Eric talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Join Stephen Gates, Vice President and Creative Director of Global Brand Design at Starwood Hotels and Resorts, and Stephen Santiago, Director of Mobile & API at Starwood Hotels and Resorts, to learn the design and development secrets behind building Starwood's mobile roadmap. See how Starwood continues to launch award-winning, multiplatform mobile apps and mobile websites.The session will cover:• How to create a successful roadmap for mobile apps and mobile websites• Techniques for getting buy-in on your mobile roadmap at your company• Design and development insights learned from creating complex iOS and Android apps for smartphones and tablets, including the creation of Starwood's pioneering state-aware UI design concept• Insights learned from Starwood's work to completely redesign its mobile websites for nine brands in nine languages

Come learn how Adobe's Innovation Pipeline team goes from just an idea to a functional prototype ready for testing with real users in a matter of weeks. During this interactive session, you'll see how Adobe is driven by innovation and as a company is constantly looking for new areas ripe for transformation. Join Devin Fernandez, principal product manager for Adobe, to: • See how Adobe identifies key marketplace opportunities• Learn how the team approaches rapid prototyping• Hear some key lessons they've learned on the pathway to product innovation• Experience some of the things they've prototyped thus far• Get a peek into where the team thinks web design is going next

Learn how social technology is transforming the shape of design and culture for more and more people, and what it can mean for you. Dylan Roscover, founder of The Experiential Company, will share insights on this growing phenomenon, the toolset he uses, and a few key techniques you can employ to stand out from the crowd creatively.In this session, you'll learn:• The effects of social technology on user and client expectations• Tools and workflows that harmonize with these new expectations• Techniques that alleviate technical stress and yield greater creativity

Aaron Draplin is a talented designer who uses his passion for found objects, art, and observation to create clean, clear visual designs.

Although Word has a loose equivalent to user variables, this features is far easier and more straight-forward in FrameMaker 11. Unlike Word, no macros or arcane program strings are required. User variables are ideal for product names, company locations, designated staff members ... anything that is likely to change in your document. Simple actions allow you to globally update not only the content of variables, but their appearance as well. You can combine this feature with conditional text control, which allows you to swiftly "show" or "hide" different sections of text, tables or entire graphics that are associated with a certain version of your documentation. This allows a single set of source files to produce multiple versions of your documentation for various customers or internal content consumers. These features can be invoked with simple keyboard shortcuts while authoring, and you can import their values and setting from one document into an entire book!

In PART THREE we highlight other companies at the festival who are aligned with Adobe's intent to support filmmakers through effective, efficient technology.

We think you'll agree that "2013 is going to be a HUGE year for Adobe Premiere Pro, Creative Cloud, and all of the Adobe video tools!"