Discover WebGL and Stage3D for Adobe Flash Player, two emerging technologies in the world of 3D online game development. Join Andrew Phelps, faculty member in the Rochester Institute of Technology Game Design & Development program, as he explains how his students tackle the challenges of game design with these modern platforms.You'll hear about:• The experiences students in his program had building game engines with HTML5/WebGL and Stage3D (development, workflows, and so on)• Sample work and projects that were created during the course• The successes and failures encountered along the way

Learn how to test, measure, and optimize the online shopping experience for your e-commerce projects. Join Adobe Business Catalyst partner dashbee to glean best practices based on real-world use cases. Join Karim Ardalan, founder of dashbee, to:• Learn how to identify fallout points and areas for improvement during the purchase experience• Hear best practices for optimizing and measuring the impact of changes to your checkout process• See real-world case studies of these practices in action

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Come learn how the team at Pound & Grain designed and built a PhoneGap application from scratch while working with Adobe's Agency Partner Program. The application is built with jQuery Mobile, CSS3 transitions and animations, and the Parse API for storing data. In this session, Sandy Fleischer from Pound & Grain will talk about:• The reasons behind the team's technology choices• The team's design/development process for creating the application• PhoneGap's advantages and disadvantages• Tips and tricks for performance, extending PhoneGap, and making the app feel native

40 years of boardshorts, surfer style and beaches make Australian fashion label a design icon. Boardshort designer Tom Purbric, photographer Chris Carey and Digital manager Aaron Cardwell talk about the inspiration behind their brand vision, and how they bring it to life with Adobe digital media solutions.

Chris Bland, Finance Manager, North American Operations, Groupon speaking at Adobe EchoSign Web Contracting 2012

Bill Binch, GM & SVP of Sales, Marketo, speaking at Adobe EchoSign Web Contracting 2012

Take a look at and get inspired by WebFilings, the largest enterprise application on Google App Engine, as the developers talk about how they used Flex, BlazeDS, and the cloud to create an innovative, new approach to solving an old problem. Their powerful, collaborative, cloud-based product and compelling user interface are rapidly attracting new business from Fortune 100 companies.

Join the team at Buck for a fast-paced, inspiring session showcasing high-impact creative projects developed using Adobe tools. Specializing in design-driven creative, Buck's directors and artists use animation, visual effects, and live action to collaborate with clients and produce work that is visceral, innovative, and diverse. You'll leave with new ideas and inspiration for creating memorable, engaging content for use across industries and devices.