This session will showcase the opportunity to optimize business across channels and into emerging media through Adobe analytics solutions with a focus on mobile, and social analytics. Viewing this session should expand your vision and understanding of analytics beyond the traditional web to include these emerging areas—facilitating your ability to present your clients available, measurable solutions that can be tied to performance.

Learn how you can simplify search marketing using Omniture SearchCenter. See how SearchCenter provides a common interface for managing search campaigns, metrics, and analytics.

Learn about Adobe Genesis. Genesis automates the integration of all your digital marketing tools into one central location. See how applications, data, and processes are more effective in this analytics-empowered digital marketing ecosystem. Consolidate measurement and reporting, identify targets and segments within your customer base, and optimize marketing efforts.

In this episode we cover a bunch of announcements from Summit 2012. Pearce talks about social attribution just announced at Summit. He also gives away some information intended only for Summit guests!

Adobe Summit Keynote

• The Power of the Digital Self

Summit Tech Track Resources

• Summit 2012 Tech Track

More information about SAINT­Bernard Enter­prise Edition

• SAINT­Bernard EE Solu­tion Information
• Video Blog with SAINTBernard EE demo

More information about CVP

• Cross Visit Participation — Empowering You To Make Better Decisions

Eric Matisoff is the Director of Web Analytics at Razorfish, a Publicis Groupe Company. In this video, Eric talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Everyone has analytics. Jeff Allen, Director of Product Marketing gives a brief overview of what services partners can deliver with Adobe Analytics.

This is a vision video of Adobe Communities site that will provide free forum of support and technology to business and creative professionals of all levels. Hundreds of groups around the world offer members the opportunity to network and build connections, master new skills, learn from peers, and have a lot of fun. At the same time, it highlights some of the Adobe technology used in building of Adobe Communities, including Adobe Analytics and Adobe Experience Manager.

Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

Learn how Adobe Primetime Media Player provides the foundation classes and services to deliver premium video to Flash, iOS, and Android enabled screens, satisfying the needs of audiences today who view content on many devices and expect high-quality video, delivered immediately, within a unique user experience.Join community leader David Hassoun, founder of RealEyes, as he walks through video player development techniques that:• Monetize with seamless ad insertion• Implement rich video analytics• Optimize content for devices on mobile networks• Protect HD content with Adobe Access