Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part two of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

Part one of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships.

Ann Lewnes, SVP of Global Marketing at Adobe, discusses Social media and brands, why data is important and how "marketing is the new finance"

Adobe hosted the first day of Social Media Week 2012 with the focus on data, analytics and ROI. See what some attendees had to say about the day.

Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.

Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."

Learn about the businesses and developer benefits of reusing existing resources to deploy apps for a wide range of devices such as smartphones, tablets, TVs and desktop with the Flash Platform.

Learn how to implement more successful marketing campaigns by taking full advantage of online visitor behavior using Adobe Test&Target in combination with Adobe Flash Professional and Dreamweaver. By understanding how to quickly create targeted dynamic ads and site content, you'll be able to reap massive ROI rewards. But don't take our word for it — come see how it's done and hear one Adobe customer share a success story.

Join Adobe to learn how the Flash Platform enables content creators to create and deliver content across various screens. From the web, to desktop, to mobile and to consumer electronics devices, Adobe's Flash Platform allows content creators to leverage their investments across screens, enhancing time to market and increasing ROI. Learn how Adobe is extending this platform in to the Digital Home and Mobile spaces in 2010.

Join Ron Rogowski as he speaks about how Engagement - the deep connection companies build with their customers over time- is fast becoming a key business imperative for companies seeking a competitive edge.