Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

Learn how Adobe Primetime Media Player provides the foundation classes and services to deliver premium video to Flash, iOS, and Android enabled screens, satisfying the needs of audiences today who view content on many devices and expect high-quality video, delivered immediately, within a unique user experience.Join community leader David Hassoun, founder of RealEyes, as he walks through video player development techniques that:• Monetize with seamless ad insertion• Implement rich video analytics• Optimize content for devices on mobile networks• Protect HD content with Adobe Access

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Learn which digital metrics are captured in Digital Publishing Suite apps, how to access the reports in the Adobe Marketing Cloud, and how to interpret the data. Hear how your organization can leverage actionable information about end-user behavior to craft editorial, design, and business strategy. This session will provide Digital Publishing Suite users with:• An overview of metrics available through Digital Publishing Suite baseline analytics • A review of major metrics available through Digital Analytics included in Adobe Marketing Cloud• Methods for interpreting metrics and gathering meaningful insights• Examples of how data drives editorial, design, and business decisions

Join the Amazon Web Services team as they discuss multiscreen video, by applying the power of the Cloud to achieve “Content Anytime, Anywhere, on Any Device.” This session will address strategies for taming this complexity at scale by leveraging cloud based solutions. Topics include:• high speed content ingest• tiered scalable storage• elastic compute/processing• monitoring and analytics• monetization• global distribution• security

Discover the best strategies for coping with the heavily fragmented web and the testing and debugging that it requires across devices. Andre Jay Meissner will explain ways to check the consistency and performance of code in production across multiple operating systems and browser engines. At the end of the session, you'll either leave with an ideal starting point or take away important additions to your existing QA workflow. You'll learn how to: • Define the right set of test devices • Interpret analytics to narrow down the test farm • Acquire the test devices for free• Choose the right tools and tests for your job

Digital Marketing evangelist Matt Langie gives a high-level overview of the Digital Marketing Suite benefits and features for prospective customers.

Check in with Todd Greenbaum for this overview of Adobe Pass and how it enables more of the content consumers crave to come online.

Trendsetting clothing retailer maximizes marketing returns across brands and channels using the Adobe Digital Marketing Suite.