Video games are more than 40 years old, and we are starting to see repeated patterns of audience engagement. We'll show how the time between success reinforcement and the size of an audience have been linked for nearly the last 40 years. Hear from Richard Hileman, Electronic Arts chief creative director, as we explore:• How today's mobile, tablet, social, web, and console games, and new platforms like Connected TV, reflect the link between success reinforcement and audience size• How the complexity of the controller and the game serves as an audience filter over time, by impacting the learning curve of the game • How web-based platforms, combined with innovations in controlling games, can significantly boost the size of the game-playing audience

Learn how to bring your native C/C++ games and libraries from consoles and PCs to Adobe Flash, extending your reach to over a billion people on the web.In this session, Adobe lead Flash C++ Compiler engineers will:• Review the basic concepts of the Flash C++ Compiler• Dive into the tools for building, testing, and debugging C/C++ projects• Demonstrate samples and production games compiled with this technology

This is a short video about how to manage and administer Creative Cloud for teams using a new, intuitive web-based tool called the VIP Admin Console. The Admin Console allows IT administrators to add Creative Cloud seats, assign or re-assign these seats to team members, monitor storage allocation and more. This short video shows you how this is done.  

This is a short video about how to sell Creative Cloud for teams using a new tool called the VIP Reseller Console. The Reseller Console allows you to enroll customers, add new seats, track what has been purchased, and more. This short video shows you how this is done.

FrameMaker 11 introduces a powerful new way to author an edit XML directly with XML View. Let Intelliprompt suggest legal elements, and have elements "closed" for you. Realtime validation will display errors in a console. Use the "tree" to navigate through your XML code. This feature is one of many reasons that have led industry thought leaders to pronounce FrameMaker 11 a "real" DITA authoring solution.

Adobe Gaming Solutions Architect Allen Ellison catches up with Luke Lam of PlayJam to demonstrate PlayJam's popular games on a TV console, and use an iPhone to act as a control device. (Learn more about building TV games and apps.)

Content providers can take advantage of Adobe AIR to deliver console-quality games, rich media apps with premium video across televisions, Blu-Ray players and set-top boxes. Take a look at successful AIR apps for iOS.

Learn from the Flash Player team how this new innovative feature in Flash Player will change how developers use 3D on the web and change the landscape of 2D and 3D game development.

Jody Rodgers creates a CS5 deployment package for mass deployment with the IT-focused tool Adobe Application Manager Enterprise Edition, AAMEE.

Flex is already in use in two VMware applications in the VMware management suite: VMware View (which delivers personalized virtual desktops as a managed service) and VMware vCloud Director (which enables provisioning, deploying, and managing virtualized workloads in internal and external clouds). Moving forward, the Flex footprint expands into VMware's broad customer base with its next-generation management console for vSphere. VMware's 25,000-plus strong partner and customer ecosystems will soon be able to leverage Flex to integrate their solutions into the VMware management UIs. Join the VMWare team to hear about how they use Flex to improve VMware product experiences.